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GMB is a free tool that lets you manage your business profile on Google Search and Maps. This includes your business name, business address, business hours, business description, services/products, customer reviews, photos, news, offers, COVID-19 details; and learning where & how people are searching for you.
Local results are based on relevance, distance, and prominence. Therefore, if you want customers to find you, you need to optimise your Google My Business listing to meet the needs of search intent. You must show Google that you are who you are, and offer great services/products.
Our phone or video call could involve anything from advice on claiming your GMB or looking at alternative ways to optimise it with keywords, video and images. The booked hour is your agenda. You will have one-on-one training access to our expertise. You can also review your free local SEO audit report and advise on improving your local ranking results and tips for your website.
Let us take care of all your GMB listing setup and ongoing management with our Google My Business services for businesses. We’ve invested in the latest GMB services, including training, Google My Business management service tools and reporting, to give clients the best opportunity to gain local customers across Google Search and map pack.
Our tools can view six times more than GMB Insights data. Our report displays 18 months of GMB Insights data. Track website keywords and competitors and get regularly updated reports.
We helpfully optimise your profile and provide advanced local SEO services, including backlinks, GEO networks, on-page website SEO, and much more. Learn how to expand your business’s online presence and interact with customers using GMB.
Gain more online reviews on Google, Facebook or a site like Yell, Yelp, or specific trade sites than before. We’ll help keep track of your online reputation and alert you to new reviews so you can swiftly respond and manage them correctly, including adding reviews to your website.
Local search results are based primarily on relevance, distance, and prominence. These 3 factors are combined to help Google find the best match for people’s searches.
Relevance refers to how well a local business listing matches what someone is searching for. Ensuring your business information is updated, accurate and complete can help Google understand your small business better and match your Google listing to relevant searches. Make sure your website is also relevant and matches your GMB listing.
How far is each potential search result from the location, term or device used in a search? Suppose a person hasn’t specified a location in their search, for example, “the best coffee shop near me”. In that case, Google will calculate distance from what’s known about its location, like its GPS. Google Maps results are often used to display different Google My Business listing businesses on a map around the user’s location or search terms, such as “best coffee shop in Leicester”.
Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results will reflect this in the local Google ranking. For example, famous landmark hotels, museums, or well-known shop brands familiar to many people are likely to be more prominent in local search engine results. This is great for users, but means small businesses need to have their Google My Business profiles fully optimised to help them rank against more established companies who generally have internal digital marketing experts working full time. The number of quality website backlinks also plays a key role.
Google’s search algorithms might decide your florist business is further away from the person’s location. Still, it’s more likely to have what the person was looking for, which was “wedding flowers”, than a closer business, which mentioned nothing about flowers for weddings on their GMB profile, ranking you higher in that local result.
Local results appear for people who search for products or services, businesses, and places near their business location. They’re shown in several places across Maps and Search. For example, you’ll discover local places if you search for a “Thai restaurant” from your mobile device. Google will show you the nearby Thai restaurants you’d like to visit.
As a small business, you can improve your website ranking by using GMB to claim and update your business information. 64% of consumers use GMB to find contact details of shops & businesses.
You may find that your business does not appear for relevant searches in your local area or service areas. To maximise how often your customers notice your business in a local result, follow the following tasks in GMB or arrange a one-on-one call with a support team member, who will guide you through the process and provide tips and advice specifically for your business and customer’s needs.
Gaining more visits, phone calls, or traffic to your website by providing & updating your business information in GMB will help your business rank in Google and enhance your presence in Google Search and Google Maps. Our training will help.
Local search results favour the most relevant results for each search, and businesses with complete and accurate GMB information are easier to match with accurate searches. Make sure you’ve entered all your business information into GMB. Provide information like (but not limited to) your physical address, phone number, business category and attributes. Make sure you keep this information updated as your business changes.
Verify your business location to give it the best opportunity to appear for users across Google products, including Google Maps and Google Search.
Entering and updating your opening hours, including special hours for special events and holidays, lets potential customers know when you’re available and gives them confidence that it will be open when they travel to your location. This needs to match your website and Google My Business listing.
Interacting with customers by responding to Google My Business reviews as they leave about your business is critical. Responding to reviews shows you value your customers and the feedback they leave about your business.
High-quality, positive Google My Business reviews from your customers will improve your business’s visibility in the search results & increase the likelihood that a potential customer will visit your location or call to enquire.
For example, a hair salon that’s 3.8 stars and a local competitor that’s 4.8 stars; well, Google’s algorithm will determine which Google My Business listing will be higher because customer reviews matter.
Google also encourages customers to leave customer feedback on Google My Business if they know they have visited that physical location. Use Reviews to get to know your customers.
Adding photos and videos to your listings shows people your internal and external premises, goods, and services. It can help you tell your business’ story. Accurate and appealing business posts, videos, and photos may also show potential customers that your company offers what they’re searching for. Adding 360 virtual tour photos to your Google My Business takes customers on a new online journey inside your business from Google Street View. Adding 360 photos will only enhance your listing and rank you higher than other businesses that don’t.
You might find that you have done all the above, but other businesses are ranking higher than your Google My Business listing. You still cannot get into the Pack-3 Google My Business listing, the top 3 listings Google displays in its search results.
This is where more technical local SEO work is required, which includes optimising your business profile. This work includes adding keywords to your business profile and making sure it’s completely up to date. Submitting COVID-19 updates, FAQs, building backlinks, doing on-page SEO work, and posting regular GMB posts, offers, and news, plus high-quality photos with embedded location meta-data. This sort of Google My Business work is technical, and it would be best to hire a professional like ourselves. Click below to discover more.
If you don’t already have a Google My Business listing for your business, don’t have a Google My Business account, can’t verify your GMB listing, can’t optimise your Google My Business listing, don’t have a Google account or are not sure where to start, Dynamics Tech can help with our Google My Business Setup service, Training and Audit call. The Google My Business setup training cost £60 for a one-on-one chat with our experts and a free GMB audit.
We are Google My Business specialists here to help ensure you get the most out of your website url and Google My Business listings.
Learn how to use GMB in a 60-minute training call and let’s start your Google My Business profile to improve your local business. Get started today.
We provide business owners & their teams with the tools & support they need to succeed.
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