For businesses or entrepreneurs, get a one-hour Google My Business setup, training and audit call
Get help with your Google My Business (GMB) profile via a 60-minute setup, training and audit call with us. Include a free local SEO audit report. This call gives you one-on-one advice to help you grow your business and learn more about GMB.
What is Google My Business?
GMB is a free tool that lets you manage how your business appears on Google Search and Google Maps. This includes your business name, location, & hours, services/products, customer reviews, photos, news, offers, COVID-19 details; and learning where & how people are searching for you, & more.
Why optimisation of your GMB profile is important
Local results are based on Relevance, Distance and Prominence; therefore, if you want customers to find you, then you need to optimise your Google My Business listing to meet the needs of search intent and demonstrate to Google that you are who you say you are and offer great services/products.
What to expect in our 1-hour call?
Our phone or video call could involve anything from advice on claiming your GMB or looking at alternative ways to optimise it with keywords, video and images. The booked hour is your agenda. You will have one-on-one training access to our expertise. You can also review your free local SEO audit report and advise on improving your local ranking results and tips for your website.
Reap the benefits of a Google My Business setup and ongoing services
Let us take care of all your Google My Business setup and ongoing management with our Google My Business services for businesses. We’ve invested in the latest GMB services, including training, management tools and reporting, to give clients the best opportunity for gaining local customers across Google Search and Maps.
Our tools can view six times more than Google My Business Insights data. Our report displays 18 months of Google My Business Insights data. Track website keywords and competitors and get regularly updated reports.
How does Google determine local ranking?
Local search results are based primarily on Relevance, Distance and Prominence. These 3 factors are combined to help Google find the best match for people’s search results.
Relevance refers to how well a local business listing and the website matches what someone is searching for. Ensuring your business information is updated, accurate and complete can help Google understand your small business better and match your GMB listing to relevant searches. Make sure your website is also relevant and matches your GMB listing.
Improve your local ranking on Google
Local results appear for people who search for products or services, businesses, and places near their location. They’re shown in several places across Maps and Search. For example, you’ll discover local results if you search for a “Thai restaurant” from your mobile device. Google will try to show you the nearby Thai restaurants that you’d most like to visit.
As a small business, you can improve your website ranking by using Google My Business to claim and update your business information. 64% of consumers use Google My Business to find contact details of shops & businesses.
You may find that your business does not appear for relevant searches in your local area or service areas. To maximise how often your customers notice your business in a local result, follow the following tasks in Google My Business or arrange a one-on-one call with a team member, who will guide you through the process and provide tips and advice specifically for your business and customer’s needs.
Gaining more visits, phone calls, or traffic to your website by providing & updating your business information in Google My Business will help your business’s ranking in Google and enhance your presence in Google Search and Google Maps. Our training will help.
Local search results favour the most relevant results for each search, and businesses with complete and accurate Google My Business information are easier to match with accurate searches. Make sure that you’ve entered all your business information into Google My Business. Provide information like (but not limited to) your physical address, phone number, business category and attributes. Make sure you keep this information updated as your business changes.
Verify your Google My Business location to give it the best opportunity to appear for users across Google products, including Google Maps and Google Search.
Entering and updating your opening hours, including special hours for special events and holidays, lets potential customers know when you’re available and gives them confidence that when they travel to your location, that it will be open. This needs to match your website and Google My Business listing.
Interacting with customers by responding to Google My Business reviews as they leave about your business is critical. Responding to reviews shows that you value your customers and the feedback that they leave about your business.
High-quality, positive Google My Business reviews from your customers, will improve your business’s visibility in the search results & increase the likelihood that a potential customer will visit your location or call to enquire.
For example, a hair salon that’s 3.8 stars and a local competitor that’re 4.8 stars; well, Google’s algorithm will determine which Google My Business listing will be ranked higher because customer reviews matter.
Google also encourages customers to leave customer feedback on Google My Business if they know they have visited that physical location. Use Reviews to get to know your customers.
Adding photos and videos to your listings shows people your internal and external premises, goods, and services and can help you tell your business’s story. Accurate and appealing posts, videos and photos may also show potential customers that your company offers what they’re searching for. Adding 360 virtual tour photos to your Google My Business takes customers on a new online journey inside your business from Google Street View. Adding 360 photos will only enhance your listing and rank you higher than other businesses that don’t.
You might find that you have done all the above, yet other businesses are ranking higher than your Google My Business listing. You still cannot get into the Pack-3 Google My Business listing, the top 3 listings that Google displays in its search results.
This is where more technical local SEO work is required, which includes optimising your business profile. This work includes adding keywords to your business profile and making sure it’s completely up to date. Submitting COVID-19 updates, FAQs, building backlinks, doing On-page SEO work, and posting regular GMB Posts, Offers, and News plus high-quality photos with embedded location meta-data. This sort of Google My Business work is technical, and it would be best to hire a professional like ourselves. Click below to discover more.
New or still not sure where to start?
If you don’t already have a Google My Business listing set up for your business, don’t have a Google My Business account, can’t verify your listing, can’t optimise your Google My Business listing, don’t have a Google Business account or are not sure where to start, Dynamics Tech can help with our Google My Business Setup, Training and Audit call. The Google My Business setup training cost is £60 for a one-on-one chat with our experts and get a free GMB audit.
We are Google My Business specialists here to help and make sure you are getting the most out of your website and Google My Business listings.
Learn how to use Google My Business in a 60-minute training call, and let’s get started on your Google My Business profile to improve your local business. Get started today.