Privacy
This explains what information we collect, why, who else sees it, and what you can ask us to do about it. We've written it in plain English deliberately. If anything here is unclear, email info@dynamicstech.co.uk and we'll explain it properly.
Last updated: [date]
Who we are
Dynamics Tech is a trading name of MUSK Tech Group Limited, registered in England and Wales, company number 16496635, registered office [ADDRESS]. We are the data controller for the information described here.
Contact: info@dynamicstech.co.uk
What we collect, and when
When you use the free local report tool. Your name, email address and the business details you enter.
When you book a Business Improvement Review. Your name, business name, email address, phone number and website address, taken at booking. Card payments are handled by a payment provider — we never see or store your card details.
When you complete the briefing form. Your answers about how your business operates: what it does, where customers come from, which channels you advertise, what you think the problem is, how the day runs, your ambitions and constraints, and your preference about what shouldn't be changed. Plus the permissions you give us.
During the review itself. Notes from our call, and observations we make about information that is already publicly visible — your website, your Google Business Profile, your listings, your public reviews. Where you have authorised it, the result of one clearly labelled test enquiry sent through a channel you advertise. Where you are an existing client and have granted access, information from systems you have connected to us, such as analytics or your Microsoft 365 configuration.
When you contact us or subscribe. Whatever you send us, and your email address.
When you visit the website. See our cookies notice.
Why we use it, and on what basis
- To deliver the review or service you've bought — because we have a contract with you.
- To respond to enquiries — because it's in our legitimate interests to answer people who contact us.
- To keep records of what we advised and why — because we have a legitimate interest in being able to stand behind our own judgements, and in some cases a legal obligation to keep business records.
- To send you things you asked to receive — because you consented, and you can withdraw that at any time.
We do not sell your information. We do not share it for anyone else's marketing.
Who else sees it
We use specialist providers to run our business. They only receive what they need, and only to provide their service to us. The categories are:
- a cloud productivity provider (email, calendars, booking, file storage and meetings)
- a payment provider
- a customer records provider
- an AI provider, under commercial terms which mean your information is not used to train models
- local search and online listing data providers, where your review covers how customers find you
- security and backup providers, where your service includes protecting your systems
- a website hosting and content provider
Some of these operate outside the United Kingdom, including in the United States and Canada. Where information is transferred internationally, it is done under the safeguards required by UK data protection law.
If you'd like to know exactly which providers we use, email us and we'll tell you. We're not hiding anything — a privacy notice is just a poor place for a supplier list.
About the AI we use
Research and analysis for your review are supported by supervised AI, under commercial terms which mean your information is not used to train models.
No recommendation in your report is made by anything other than a person. Every judgement is Mark Kemp's, and his name is on it.
Where practical we use a client reference rather than your business name, and we remove personal contact details before anything is analysed. We never send credentials, payment details, health information or staff HR matters to any AI system.
How long we keep it
- Review records — the briefing form, evidence, notes and your report: six years from delivery, so we can stand behind the judgement we gave you and meet our record-keeping obligations.
- Free report enquiries — two years, unless you become a client or ask us to remove them sooner.
- Marketing contacts — until you unsubscribe, then we keep a minimal record so we don't contact you again by mistake.
- Payment records — as required by tax law.
Your rights
You can ask us to: show you what we hold · correct anything wrong · delete it · limit what we do with it · send it to you or someone else in a usable format · stop using it for our legitimate interests · withdraw consent you previously gave.
Email info@dynamicstech.co.uk and we'll respond within one month. There is no charge.
If you're not satisfied with how we've handled it, you can complain to the Information Commissioner's Office at ico.org.uk or 0303 123 1113.
Changes
If we change this notice we'll update the date at the top. If a change materially affects people whose information we already hold, we'll tell them.