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A store that's live isn't the same as a store that earns.
Visits that don't become orders, baskets abandoned on a phone, customers who never come back — each one is fixable, once you know which is yours. This practice treats the store as a proper front door.
Store work is founder-led and scoped individually — it starts with a conversation about your numbers, not a package.
Visitors look at a product on their phone and leave at a clunky checkout you can't see happening.
You know where buyers drop out, the checkout is quick, and repeat orders arrive without a discount.
Illustrative situation, not a client result.
What this practice can include
Founder-led and scoped to your store — starting from your numbers, not a menu.
Your numbers, first
Visits versus orders, where people drop out, what repeat custom looks like — decisions from evidence, not hunches.
Store basics that earn trust
Clear products, honest photos, delivery and returns a stranger can find before they commit.
Checkout without friction
Buying from your store on a phone should feel quick — every clunky step loses a slice of buyers.
Repeat custom
The second order costs a fraction of the first — receipts, follow-ups and reasons to come back.
The right platform, honestly
Shopify, WooCommerce or staying put — compared on cost, effort and lock-in for your case.
Work is quoted at one rate and agreed in writing before it starts. Licences and tools for your own business are supplied separately, quoted per user before you commit.
A useful place to start
case note · 4 minThe sales were falling. The store was fineA UK retailer's sales were falling while the store itself converted fine. The real leak was upstream, in search.Read it →Not sure this is the priority?
The £149 review looks across the whole business — being found, enquiries, the day's work and online sales — and names what to fix first, and what to leave alone.