SEO services designed to fit your small business goals
Are you looking to grow your small business and find new customers, or grow to find more customers? Is your industry competitive, or is it hard to find customers? Our professional SEO services for small businesses solve these issues.
Customised winning strategies
Lower the cost of your online & offline advertising
Gain long-term growth with measurable results
Let someone else like us do all the SEO and technical work
Your website is dead without regular traffic that converts
SEO is a long-term digital marketing strategy designed to improve your search engine ranking and online presence, so your small business can compete online.
Marketing has evolved, and we’ve come a long way in the last decade. Gaining enquires, and customers online are now the norm. But if your website doesn’t convert or attract the right traffic or if competitors are always outranking you in keyword searches, then it’s time to change.
Search Engine Optimisation (SEO) will help your small business gain a competitive edge and gain potential customers. Get in touch.
Our core SEO services for small business
Get your business found, rank high in the search results, outrank your competitors & gain more calls, more enquiries, and more customers than before. Here’s the SEO marketing service work we do:
Website & SEO Audits
We perform an SEO audit of your website performance, user experience and SEO. Only then can you determine the issues and understand where you want to be. We can then also decide what SEO service and which SEO package for small local businesses are best used.
Keyword Research & Competitor Analysis
We’ll conduct keyword research to understand how your website works, and what opportunities you’re missing. We’ll also look at your competitors’ keyword opportunities to exploit and how they rank in the search engine. We’ll also focus on finding new keywords for the SEO strategy.
Content Creation & Management
On-Page & Technical SEO
On-page SEO consists of the actions taken to optimise the individual pages of a web site for the target keywords. Our technical SEO fixes issues which affect your site’s performance, one of many search engines ranking factors. As a WordPress expert, we use plugin tools to help like Yoast SEO and Rank Math SEO.
Our affordable Link Building services & Custom Outreach service is where we build high-quality backlinks from other websites, back to yours, which is a crucial ranking factor within SEO for small business growth. This work could also include Guest posting.
Before we start an SEO campaign, there are many white hat SEO strategies the team at Dynamics Tech can choose, depending on the business needs, issues, and budget. We’ll develop a winning short & long-term strategy which is the best way and right for you.
Local Organic & Map SEO
Geographical or Local SEO is massive and it’s only going to get bigger, being the most cost-effective type of SEO service and Google’s Map being such a fantastic tool to find local businesses and organisations – the top spot on Search Engine Results Page makes investing time & money into achieving your place in Google’s 3-pack map position is a no brainer for local SEO work, especially for small businesses.
Conversion Rate Optimisation
We use analytics, user feedback and user on-page tracking to help improve digital marketing spend, return on investment and increase conversations rate performance of your website. We take time to tweak, refine and untimely improve your website’s UX, specifically designed to encourage existing visitors to take action, checkout or get in touch.
Social Media Marketing
Your website ought to make sharing on social networking simpler. And when visitors post your content on Facebook, LinkedIn, Twitter, Pinterest and other social networks, they tell search engines that they’re talking about your website, your product or your service. Social rankings matter. You will gain higher Google search rankings in exchange and more eyes looking at your content.
Schema Markup, this is an underlining JSON code on a page which helps search engines understand and index the content quicker. Available schema types can include Article, Book, Course, Event, Job Posting, Music, Person, Recipe, Restaurant, Service, Software, and Video. Other schemas for a website can include custom markup, Organisation, Site Navigation, Local Business information. Schema is critical for boosting SEO rankings, which is why we go the extra miles for a client and help them gain an edge over the competitors.
Reputation Management SEO
We can help small businesses repair any damage caused by poor quality SEO services, competitor sabotage or general unfortunate reputation headaches, including negative poor reviews or online trolling. If you’ve become a victim & need help restore or maintain your reputation, then get in touch about our white hat services. We will go over everything we can help restore the faith.
Rank your eCommerce site, gain traffic and sales. eCommerce SEO is dissimilar from typical business website SEO and requires other strategies, research and technical work. Likewise, you might have 10-100+ products with their own unique page which needs to be optimised, unlike a small business website that has only a few service pages. Dynamics Tech works with Shopify store owners, Amazon sellers, WordPress stores, and we’ll consider supporting clients on other platforms if your SEO needs are different.
Want Free SEO Quotes?
As an SEO firm, SEO agency, and SEO company, let’s have a chat first, to understand a bit more about your business needs.
Benefits of SEO Services for Small Business
Most Frequent Questions
Below are answers to the most often asked questions about Search Engine Optimisation.
SEO stands for Search Engine Optimisation, and SEO is the practice of ranking a website on the search engine to increase its content visibility when users search-relevant keywords and queries.
There are many search engines out there including Google, YouTube, Yahoo, Ask, DuckDuckGo, Naver, Amazon, Facebook, Microsoft Bing, Yippy Search, Baidu, Yandex, Contextual Web Search, Ecosia. Plus, each search engine also has versions for different counties, cities and search types like News, Images, Video, Shopping products, Books, Maps which can help refine a search.
As you improve your site with various keywords, images, video, technical improvements and add more relevant web pages and topics plus develop your supporting business entities (social media profiles, citations, links, GMB, brand awareness, trust, authority), you will begin to see an increase the organic traffic the site receives. Organic search traffic is a term used to describe visitors from a search engine’s natural listings, rather than paid ads.
Therefore, SEO is the work done to optimise the website, the content and supporting entities to improve the site’s ranking capabilities to be found in the desirable search type and with the right query. Speak to our SEO experts if you have more questions.
Yes, if your small business has a website, and you want people to find you online, you should adopt SEO strategies and tactics. Search engine optimisation offers a way to gain traffic without paying for each & every click if you were to use paid ads.
If you’re able to rank your site at the top of the search engine for your target keywords and queries, you’ll benefit from a stream of traffic that won’t have click costs associated with it.
If you’re ignoring SEO, your competitors are gaining this traffic, and I bet you don’t like giving money away to someone else? Most small businesses cannot ignore the importance of SEO. No matter what type of business you run, whether you’re a local business, sell product or services online, or are a global corporation, you need to be paying attention to your SEO strategy.
SEO is the process of optimising your website to rank higher on the search engines. But how does Search Engine Optimisation work?
Google uses over 200 ranking factors, & these allow the search engine’s algorithms to rank a website based upon the relevancy & the authority of its content.
For more insight into the search engine algorithm, we turned to some of Google’s patents. SEO experts often look at patents to test the SEO theories and prepare for potential algorithm updates, especially since Google isn’t transparent about its ranking process.
It’s important to note, however, that not all patents are useful or relevant. Google claims thousands of patents a year, including some which are not in use and some will never be. You shouldn’t turn to patents as the end-all-be-all of your SEO strategy; instead, use them to test your theories and create a more assertive, more effective approach to ranking your content.
We know Google’s job is to provide the most relevant results back to the user. But Google doesn’t just care about delivering the most pertinent information — Google also wants to give the correct information.
There’s a lot of philosophy, core values and beliefs behind the scenes of the Google search engine including “happiness, health, or wealth” which frankly we don’t have enough room on this page to explain, however, Google is getting smarter and wants to be as specific as possible that they are recommending sites that display a high level of expertise, authority, and trustworthiness. It doesn’t want to disappoint you and provide low-quality content that can be detrimental to a searcher.
I like to explain it is Google, and the internet is a giant library full of books. Your website might be just one book on a busy shelve, or you might have multiple books on multiple selves all linked together.
The Google machine indexes every new book, page and change. A typical book has a title, index, chapters, introductions, structure, categories and subcategories, documentation style like H1, H2, H3, fonts, style types like a bold and italic, bullet points and numbered lists, tables, images and video, authors. And as with online documents, you have metadata.
The Google bot (index crawler – web spider) follows the various hyperlinks from one book to another, from one page to the next, and systematically understands and organises it.
When the user searches, it’s like walking into that giant library and being presented with the top 10 or top 20 links to pages that are the most relevant to that user search. In Local SEO, this also includes Prominence, Relevance, and Proximity when searching.
How does SEO work? Well, it’s about making sure your book and your pages, your words, images, and video your links are all highly relevant and provide the best answers to the user’s search query.
Suppose you follower, the core guidelines of SEO best practices, then in time, your content will be ranked accordingly. You can focus on improving that content to boost its ranking position in Google.
This is a good question, and the correct answer would be which either SEO or PPC method delivers the results the business aimed to achieve. This might be based on a return on investment. From a strategy perspective, PPC is quick and can return results pretty much instantly, unlike the SEO work that can take months and months for rankings to improve. It also depends on the keyword you are targeting, both as a Cost-Per-Click is it affordable, but also for SEO is the target keyword a realistic target that has a relatively low competition rate or a big enough budget and long-term commitment. We recommend you use both strategies to achieve the best results for the business.
On-Page SEO is the site optimisation work you would do with the actual page, like the site content, the Title tag and meta description. H tag optimisation, internal linking from one page to another, image optimisation, and generally optimising your page based on data from search results to help ensure it improves to meet the search intent of the content it provides.
Take this page, for example, our “SEO Services for Small Business ” is the target keyword, and the page is all about small business SEO service.
Compared to the top 49 results in Google UK, we know after conducting an internal page SEO audit, we needed to add 1136-2472 words in paragraphs, hence this new FAQ section. Also, we need to add more backlinks comparatively to the other sites. We have matched over 70% of the most common words and phrases of the other competitors. This is called keyword density, or other tools will call it a Keyword Gap Analysis.
Imagine having 49 books, and every book has a page about SEO services. How many words are on that page, and how many of those words and phrases are common with the other 49 pages. How many elements make up the page? How quickly did that page load? If you can match your competitors, then you’re going to make it harder for Google to choose whose page is the best, so Google then looks at all the other ranking factors, including On page SEO, Off Page SEO service and technical SEO service to see which one is better. Therefore, you can close the gap on your competitors or even outrank them because you just created and improved your page with proven SEO.
Off-page SEO can involve Link Building, Content Marketing, Social Media, Podcasts, Guest Posting, Reviews, and much more.
Technical SEO involves aspects including site core web values which represent a small set of core metrics that indicate whether you’re delivering a fast and (what Google calls) a delightful experience to your visitors.
Focus on these SEO impactful metrics first before undertaking deeper optimisations. These include the Largest Contentful Paint, Total Blocking Time, Cumulative Layout Shift, plus Speed Index, Time to Interactive, First Content Paint and much more. Basically, this is how the web server, website and the user web-browser works together. Other SEO factors include Structured data, Canonicalization, XML Sitemaps, Hrflang and much more.
Working with an SEO company like Dynamics Tech, who understands technical SEO and has the knowledge to make these changes to improve your technical SEO will also improve your rankings.