Entrepreneurs, small businesses, and startups in Leicester can count on us to support their email marketing and create highly personalised emails that communicate their message effectively.
As an email marketing agency Leicester, we offer a range of email marketing services, from on-demand training to full-service management.
Understanding your audience is the key to successful email marketing. In our role as your Leicester email agency, we create nurturing sequences based on your existing customer data. This allows us to reach out to each stage of the customer journey.
Email marketing is effective because of its speed, cost, profitability, and capacity to build relationships and brands.
Responses are the goal of marketing messages. As soon as they open and show interest, it’s time to get them clicking. To turn mediocre CTAs into powerful conversions, there are many tricks and science involved.
The return on investment for email marketing is 122%, according to studies. Email marketing remains one of the most effective marketing strategies. Thanks to its direct reach and ease of use, it is highly preferred. The ROI gained from email marketing is considered good or excellent by 73% of marketers. Every £1 spent on email marketing generates £42.24 (about $55).
More than 4 billion people use email, and 51% prefer brands to contact them via email.
Across industries, the average open rate is 23.33%. The average click-through rate is 2.62%. The open rate of your email strategy is one of the best ways to measure its effectiveness. It tells you what percentage of your audience opens your emails. A high open rate usually means that your subject lines resonate with your audience.
Automatically generated emails can drive 320% more revenue than those that are not. According to Statista, 50% of small and medium-sized businesses use marketing automation software when sending emails. A quarter of marketers plan to use email automation in the near future. According to a survey, 30% of marketers claim that email marketing automation has saved them time.
SuperOffice achieved a 95% open rate and a 38% click-through rate using segmented emails. Another study found that segmented emails increased revenue by 760%. According to Mailchimp, segmented emails generate click-through rates 100.95% higher than non-segmented emails.
Personalisation is key to email marketing, as 88% of users say they are more likely to respond to emails that feel personalized. Emails with a personalised subject line had a 26% open rate. Personalised emails increase revenue and conversions by six times!
Email newsletters are the primary content marketing strategy for 81% of B2B marketers. Business-to-business is different from B2C email marketing from business-to-consumer email marketing. There is some overlap (for example, tactics for avoiding spam filters are basically the same). B2B business people require different emails at different times. B2B emails generally generate a higher return on investment than B2C emails.
45% of all emails are spam. You can reduce the number of emails ending up in the spam folder by only sending emails to subscribers who have opened or clicked one of your emails within the past six months.
Compared to a text link, an email with a call-to-action button had a 28% higher click-through rate. Clean and eye-catching buttons can increase conversions. It's called a call to action, so make sure your text is engaging and actionable to engage your readers. Use more compelling verbs, such as get, read, and try, in place of bland words such as submit, enter, and even click here, and pair them with text related to your offer.
One hour after a user leaves your site, shopping cart abandonment emails convert 6.33% of users. These emails have an open rate of 40.14 percent. Sixty-nine percent more orders are generated when you send three abandoned cart emails than if you send one. 4.24% of email marketing traffic makes a purchase, compared to 2.49% of search engine traffic and 0.59% of social media traffic, according to a Monetate case study.
Using email marketing, you can connect with leads, nurture them, and convert them into customers. Inbound marketing, account-based marketing, eCommerce, and content marketing all rely on it. The most effective way to reach and engage your audience is through email marketing. By adding email marketing to your list of digital marketing strategies, businesses can improve their visibility and reach.
If you don’t have an email marketing expert on your team, you may want to partner with an email marketing agency Leicester. Dynamic Tech can help you grow your email list through email marketing services. We also provide high-quality content that engages and converts your target audience.
For businesses with small budgets, email marketing is one of the best digital marketing strategies. Email marketing campaigns are relatively inexpensive to set up and maintain. The same is true for email marketing tactics such as segmentation and trigger campaigns. You can grow your business without investing all your revenue into digital marketing. Due to the cost-benefit analysis, your business should leverage advanced email marketing services.
Our Leicester digital marketing agency can help you with your own email campaigns and projects. Email marketing will increase traffic to your website, generate more leads and sales, and allow you to grow your business cost-effectively.
A complete customer persona analysis will be conducted to ensure the best possible communication. With our help, you can develop your tone of voice and deliver automated emails based on your customers’ unique needs and desires to move them along the purchasing funnel.
Almost any CRM platform can be integrated to provide content customisation and analytics, as well as a Marketing Attribution strategy. As a result, you will streamline your communications and create a closer relationship with your subscribers.
On the basis of constant behavioural analysis of existing data, we will develop core customer groups. The entire strategy will be informed using big data analytics and artificial intelligence to improve email and marketing automation funnels. We will engage your audience at every stage of the customer journey with the right content at the right time, using incentives and progressive persuasion.
You can build loyalty to your brand by personalising your email communications. You can feed your customers the right content by creating customised experiences based on their information.
The wording of your message is crucial. Copy you receive will address your customers’ needs at every stage of the funnel, based on insight from your personas.
Maintain genuine relationships with your customers to keep them coming back. We can create personalised emails, SMS messages, and web experiences all in one place by integrating either Klaviyo, ActiveCampaign, Mailchimp, or other services you may already use. By personalising every experience based on an individual’s preferences and shopping habits, we can send more relevant emails.
You can have your email campaigns designed on Mailchimp, Klaviyo, ActiveCampaign, Freshworks, Zendesk or any other platform that you choose.
Your email campaigns will require content. From blogs to product reviews to company news, we can create the content your customers want to read.
If you don’t already have an email marketing system, don’t send any campaigns, don’t have a marketing list, or struggle to gain any benefits from email, don’t have any content, or aren’t sure where to start, Dynamics Tech’s email marketing agency services can help.
We are Mailchimp Partners and Certified Klaviyo experts. ActiveCampaign and Freshworks CRM, along with other systems and eCommerce platforms like WordPress and Shopify, help you get the most from your marketing lists.
Contact us to get started or book a consultation.
Below are answers to the most frequently asked questions about email marketing.
By using email marketing, you can build relationships with your audience and drive traffic to your blog, social media, or wherever else you want. You can even segment and target your emails based on demographics, so you’re only sending messages to people interested in them.
The most effective use of email marketing is for those with a long-term effective strategy.
There is a higher ROI than other channels, more opens than other channels, and a higher conversion rate than other channels.
To build customer loyalty and repeat business, email marketing is the most effective way to generate sales. For this, email marketing provides an ongoing connection between your business and prospects, which can lead to direct financial support – through conversion – even if they aren’t ready to purchase. Email marketing also increases engagement by including interactive elements. To receive updates about new products and promotions, you can include a sign-up form that people can fill out. Those companies that spend more than 10% of their budget on direct marketing see three times as much revenue growth as those who spend less than 10% for their marketing budget.
A mailing list is sometimes called an email list. Others refer to it as an email marketing list.
If you want to be successful in offline or online marketing, you must build a list.
Imagine your small business wanting to be successful at email marketing. Then you’ll need to build a mailing list of people interested in their products or services. The email sender can use mailing to deliver messages and content without incurring high mail fees.
Once someone has gathered enough information about you, they can sign up for your email database – for example, by purchasing from your website, signing up for your newsletter/blog/whitepaper, leaving comments on social media sites, etc.
Yes, in a nutshell. Email marketing campaigns are effective ways to communicate with customers. A small business’ marketing plan should include it.
Yes. One of the most successful digital marketing mediums is email marketing, because of its personal nature and wide accessibility compared to other channels. Email marketing is also relatively inexpensive.
While you might not get the in-depth analytics you’d get with social media marketing, you can still monitor your lead or conversion rates with simple A/B testing.
Business owners can send two informative newsletters for a given type of experimentation, in order to test which campaigns are most effective, which ones engage subscribers best, and if certain people are buying more than others in their demographic cohort, so that products can be marketed to their demographic cohort to market products more effectively.
Email is a successful sales channel, as you already know. Despite this, smart small business owners are looking for creative ways to build relationships and increase revenue.
Does nurturing your subscribers with a weekly newsletter make sense? When it comes to optimising your sales and marketing funnels, how effective are dedicated emails (stand-alone emails with one offer)? Are email digests as effective?
You can ask these valid questions when selecting the right format for their email marketing goals.
The open and click-through rates for welcome emails are higher when they offer a personal touch and introduce your company without being overly salesy. You should not introduce new products or services before you have built a relationship. Give an outstanding first impression – one that illustrates your industry knowledge and expertise – and opens up future opportunities.
Industrial businesses use email newsletters as the foundation of their email marketing program since these are practical tools to educate customers and prospects about your business, as well as highlight employee profiles, passion projects, and relevant graphics. What do you hope to accomplish with your email newsletter? Take advantage of your existing contacts and become the first brand they think of when they need a product or service in your industry. Aim to increase sharing to attract new subscribers. Think about metrics you can use to measure your progress when defining your goal.
With company news, events, product announcements, and feedback requests, newsletters are ideal for marketing to prospects and nurturing existing customers.
There is only one offer in the dedicated email or stand-alone email. You can inform your target audience about a newly published whitepaper or invite them to an industry event.
Use dedicated emails to introduce the main call-to-action. Landing pages should be similar. Dedicated sends are used to reach out to the entire email database – a practice that is not necessarily efficient for optimising conversions and minimising unsubscribes.
In the event of a national emergency or a timely promotional offer, you may wish to inform your entire subscriber base.
However, you still need to segment your subscribers according to their different behaviours and interests.
Lead Nurturing Emails
Lead nurturing is an inbound marketing tactic that helps you understand the timing and needs of your prospects. You must define buyer personas to reach your target audience effectively. Without them, your emails will go unread.
A lead nurturing campaign introduces a series of emails with a coherent purpose and full of helpful content. An email blast in this context offers fewer benefits than lead nurturing.
From marketing materials, such as blog posts, webinars, and eBooks, to discounts on service offerings, these emails can promote many things. You can use these emails to inform your customers about what is happening within your organisation.
You can automate the sending of these emails, saving both time and labour.
Depending on where your users are in the marketing funnel stage, it is imperative to create different promotional nurturing emails. This ensures you’re providing prospects with useful marketing content at the right time in their buying cycle. Throughout the sales cycle, we want to move them down the funnel and ultimately convert them into loyal customers.
By combining sponsorship emails with display ads, you can reach a wider audience and gain new leads. As an example of sponsorship, you may pay for your copy to be included in another vendor’s newsletter, or if your sponsorship email campaign is just one component of a paid media strategy that includes pay-per-click (PPC), display advertising, mobile advertising, affiliate marketing, etc.
When using paid media, you should be very specific about the audience you wish to reach.
The purpose of a transactional email is to remind your contacts of an action they have taken, so they can complete the task they have begun. For example, if you sign up for an industry webinar, you will fill out a form and receive a transactional (thank you) email with login information. In double opt-in scenarios, people receive an email asking them to click on a link to confirm their registration.
You may also receive messages from eCommerce sites about your order status, shipment information, and other information about your recent purchase, in addition to transactional messages.
Consider that a portion of your subscribed client list has been inactive for some time. To re-establish contact and goodwill, it may be time to send a re-engagement email. Your business will be back in their minds when you ask for feedback. The outcome will be mutually beneficial. Once again, they are actively aware of your company. You now have fresh feedback on improving business processes and marketing strategies.
Even though they may choose to unsubscribe, there is a bright side: your email engagement rates will increase, and your email reputation will improve.
According to ActiveCampaign, converting an inactive subscriber into a customer is five times cheaper than acquiring a new customer.
Brand Story Emails
Storytelling can be a powerful tool for getting your point across to your customers and prospects, using emotional responses. Is there a personal story behind your brand? Did you make a video to introduce your company to the world?
Even if you haven’t been manufacturing or distributing products for over a century, every company has a unique story to tell. Start with your unique selling proposition.
Sending email messages that tell your brand’s story and elicit emotional responses from your subscribers can help increase sales and customer loyalty. Figuring out your brand story can be challenging, however. In this way, you will avoid spamming your customers’ and prospects’ inboxes. Every email you send must have a purpose. Make sure your brand story is complete before you send emails. Customers and prospects will not be attracted to a company with inconsistent messaging.
Brand story marketing goes hand-in-hand with video emails. Videos can tell your company’s story more creatively. Here are a few examples:
• Take a video tour of your factory/business premises
• Showcase one of your products or projects
• A company overview
Videos are a great addition to email marketing, as 95% of a video message is retained, compared to 10% of a text message. And they’re entertaining too! In their A/B testing of their email marketing campaigns, Wistia discovered a 21.52% increase in clicks from image to video thumbnails.
Review Request Emails
According to the industrial buying cycle, this group of buyers doesn’t make a purchase decision until 70% of the way through the process. Buyers use sites such as TripAdvisor, Yelp, and Google Reviews to research companies based on what previous customers have said. By requesting reviews on these sites, your business can gain credibility and boost its search engine rankings.
You should ask your happiest and most loyal customers for reviews. If it fits within your budget, an incentive like a gift card is also a good idea.
Please contact us if you have any further questions, and we will be happy to help.