Email Marketing Agency Leicester

By using email marketing, you can build relationships with your audience and drive traffic to your blog, social media, or wherever else you want. You can even segment and target your emails based on demographics, so you’re only sending messages to people interested in them.

The most effective use of email marketing is for those with a long-term effective strategy.

There is a higher ROI than other channels, more opens than other channels, and a higher conversion rate than other channels.

To build customer loyalty and repeat business, email marketing is the most effective way to generate sales. For this, email marketing provides an ongoing connection between your business and prospects, which can lead to direct financial support – through conversion – even if they aren’t ready to purchase. Email marketing also increases engagement by including interactive elements. To receive updates about new products and promotions, you can include a sign-up form that people can fill out. Those companies that spend more than 10% of their budget on direct marketing see three times as much revenue growth as those who spend less than 10% for their marketing budget.

A mailing list is sometimes called an email list. Others refer to it as an email marketing list.

If you want to be successful in offline or online marketing, you must build a list.

Imagine your small business wanting to be successful at email marketing. Then you’ll need to build a mailing list of people interested in their products or services. The email sender can use mailing to deliver messages and content without incurring high mail fees.

Once someone has gathered enough information about you, they can sign up for your email database – for example, by purchasing from your website, signing up for your newsletter/blog/whitepaper, leaving comments on social media sites, etc.

Yes, in a nutshell. Email marketing campaigns are effective ways to communicate with customers. A small business’ marketing plan should include it.

Yes. One of the most successful digital marketing mediums is email marketing, because of its personal nature and wide accessibility compared to other channels. Email marketing is also relatively inexpensive.

While you might not get the in-depth analytics you’d get with social media marketing, you can still monitor your lead or conversion rates with simple A/B testing.

Business owners can send two informative newsletters for a given type of experimentation, in order to test which campaigns are most effective, which ones engage subscribers best, and if certain people are buying more than others in their demographic cohort, so that products can be marketed to their demographic cohort to market products more effectively.

Email is a successful sales channel, as you already know. Despite this, smart small business owners are looking for creative ways to build relationships and increase revenue.

Does nurturing your subscribers with a weekly newsletter make sense? When it comes to optimising your sales and marketing funnels, how effective are dedicated emails (stand-alone emails with one offer)? Are email digests as effective?

You can ask these valid questions when selecting the right format for their email marketing goals.

Welcome Emails
The open and click-through rates for welcome emails are higher when they offer a personal touch and introduce your company without being overly salesy. You should not introduce new products or services before you have built a relationship. Give an outstanding first impression – one that illustrates your industry knowledge and expertise – and opens up future opportunities.

Email Newsletters
Industrial businesses use email newsletters as the foundation of their email marketing program since these are practical tools to educate customers and prospects about your business, as well as highlight employee profiles, passion projects, and relevant graphics. What do you hope to accomplish with your email newsletter? Take advantage of your existing contacts and become the first brand they think of when they need a product or service in your industry. Aim to increase sharing to attract new subscribers. Think about metrics you can use to measure your progress when defining your goal.

With company news, events, product announcements, and feedback requests, newsletters are ideal for marketing to prospects and nurturing existing customers.

Dedicated Emails
There is only one offer in the dedicated email or stand-alone email. You can inform your target audience about a newly published whitepaper or invite them to an industry event.

Use dedicated emails to introduce the main call-to-action. Landing pages should be similar. Dedicated sends are used to reach out to the entire email database – a practice that is not necessarily efficient for optimising conversions and minimising unsubscribes.

In the event of a national emergency or a timely promotional offer, you may wish to inform your entire subscriber base.

However, you still need to segment your subscribers according to their different behaviours and interests.

Lead Nurturing Emails
Lead nurturing is an inbound marketing tactic that helps you understand the timing and needs of your prospects. You must define buyer personas to reach your target audience effectively. Without them, your emails will go unread.

A lead nurturing campaign introduces a series of emails with a coherent purpose and full of helpful content. An email blast in this context offers fewer benefits than lead nurturing.

From marketing materials, such as blog posts, webinars, and eBooks, to discounts on service offerings, these emails can promote many things. You can use these emails to inform your customers about what is happening within your organisation.

You can automate the sending of these emails, saving both time and labour.

Depending on where your users are in the marketing funnel stage, it is imperative to create different promotional nurturing emails. This ensures you’re providing prospects with useful marketing content at the right time in their buying cycle. Throughout the sales cycle, we want to move them down the funnel and ultimately convert them into loyal customers.

Sponsorship Emails
By combining sponsorship emails with display ads, you can reach a wider audience and gain new leads. As an example of sponsorship, you may pay for your copy to be included in another vendor’s newsletter, or if your sponsorship email campaign is just one component of a paid media strategy that includes pay-per-click (PPC), display advertising, mobile advertising, affiliate marketing, etc.

When using paid media, you should be very specific about the audience you wish to reach.

Transactional Emails
The purpose of a transactional email is to remind your contacts of an action they have taken, so they can complete the task they have begun. For example, if you sign up for an industry webinar, you will fill out a form and receive a transactional (thank you) email with login information. In double opt-in scenarios, people receive an email asking them to click on a link to confirm their registration.

You may also receive messages from eCommerce sites about your order status, shipment information, and other information about your recent purchase, in addition to transactional messages.

Re-Engagement Emails
Consider that a portion of your subscribed client list has been inactive for some time. To re-establish contact and goodwill, it may be time to send a re-engagement email. Your business will be back in their minds when you ask for feedback. The outcome will be mutually beneficial. Once again, they are actively aware of your company. You now have fresh feedback on improving business processes and marketing strategies.

Even though they may choose to unsubscribe, there is a bright side: your email engagement rates will increase, and your email reputation will improve.

According to ActiveCampaign, converting an inactive subscriber into a customer is five times cheaper than acquiring a new customer.

Brand Story Emails
Storytelling can be a powerful tool for getting your point across to your customers and prospects, using emotional responses. Is there a personal story behind your brand? Did you make a video to introduce your company to the world?

Even if you haven’t been manufacturing or distributing products for over a century, every company has a unique story to tell. Start with your unique selling proposition.

Sending email messages that tell your brand’s story and elicit emotional responses from your subscribers can help increase sales and customer loyalty. Figuring out your brand story can be challenging, however. In this way, you will avoid spamming your customers’ and prospects’ inboxes. Every email you send must have a purpose. Make sure your brand story is complete before you send emails. Customers and prospects will not be attracted to a company with inconsistent messaging.

Video Emails
Brand story marketing goes hand-in-hand with video emails. Videos can tell your company’s story more creatively. Here are a few examples:

• Take a video tour of your factory/business premises
• Showcase one of your products or projects
• A company overview

Videos are a great addition to email marketing, as 95% of a video message is retained, compared to 10% of a text message. And they’re entertaining too! In their A/B testing of their email marketing campaigns, Wistia discovered a 21.52% increase in clicks from image to video thumbnails.

Review Request Emails
According to the industrial buying cycle, this group of buyers doesn’t make a purchase decision until 70% of the way through the process. Buyers use sites such as TripAdvisor, Yelp, and Google Reviews to research companies based on what previous customers have said. By requesting reviews on these sites, your business can gain credibility and boost its search engine rankings.

You should ask your happiest and most loyal customers for reviews. If it fits within your budget, an incentive like a gift card is also a good idea.