Email Marketing Agency

You can use email marketing to build relationships with your audience and drive traffic to your blog, social media, or wherever else you want people to go. Your emails can even be segmented and targeted by demographics, so you’re only sending people the messages they want to see.

Email marketing is best for those with a longer-term strategy and particularly effectively brings in new customers.

ROI is higher than other channels, opens are 25% more than other channels, and conversion rates are high, but not the highest.

Marketing via email is the most effective way to generate sales overtime to build customer loyalty and repeat business. The reason for this is that email marketing provides an ongoing connection between your business and prospects, which can lead to direct financial support – through conversion – even if they aren’t ready to purchase. By including interactive features in each outreach, email marketing also increases engagement rates. You can include a sign-up form that people can fill out with their email addresses to receive updates about new products and promotions. The Direct Marketing Association reports that companies that spend more than 10% of their budget on direct marketing see three times as much revenue growth as those that spend less than 10%.

That list is sometimes called an email list. Others prefer to call it an email marketing list.

To be successful in offline or online marketing, you must build a list.

Suppose your small business wants to be successful with email marketing. In that case, you will need to build a mailing list of people interested in their products or services. The email sender can use mailing to deliver messages and content without incurring major mail fees per message.

A person can become part of your email database once they have gathered enough information about you – usually from purchasing from your website, signing up for your newsletter/blog posts/whitepaper, leaving comments on social media websites, etc.

In a nutshell, yes. An email marketing campaign can be an effective way to communicate with customers. It should be a central part of almost any marketing plan for a small business.

Yes. Due to its personal nature and broad accessibility compared to other digital channels for advertising, email marketing is one of the most successful digital marketing mediums out there. Email marketing is also one of the cheapest methods.

Even though you’re not getting the in-depth analytics you’d get with social media marketing, that doesn’t mean you can’t still monitor your lead or conversion rates through simple A/B testing.

By sending two different informative newsletters for a given type of experimentation, business owners can see which campaigns work best for them, which one better engages subscribers, and if certain people are buying more than others in their demographic cohort, so that products can be marketed to their demographic cohort to market products more effectively.

A successful sales channel is email, as you already know. Despite this, smart small business owners are always looking for creative ways to build relationships and increase revenue.

Is it wise to nurture your subscribers with a weekly newsletter? How effective are dedicated emails (stand-alone emails with one offer) when optimising your sales and marketing funnels? What about email digests?

When selecting the right format to meet their email marketing goals, you can ask these valid questions.

Welcome Emails
Open, and click-through rates for welcome emails are higher when they offer a personal touch and introduce your organisation without being overly salesly. Don’t introduce new products or services before you have built a relationship. Give a stellar first impression – one that illustrates your industry know-how and expertise – and paves the way for future contact.

Email Newsletters
Most industrial businesses use email newsletters as the foundation of their email marketing program, because they are practical tools for educating customers and prospects about your business and showcasing employee profiles, company passion projects, and relevant graphics. What do you hope to achieve with your email newsletter? Consider nurturing your existing contacts and becoming the first brand they think of when they need a product or service in your industry. Your goal might be to attract new subscribers by increasing sharing. When defining your goal, think about what metrics you can use to track your progress.

Newsletters are great for marketing to prospects and nurturing your existing customers with company news, events, product announcements, and feedback requests.

Dedicated Emails
The dedicated email, or stand-alone email, contains only one offer. It is possible to notify your target audience about a newly published whitepaper or invite them to host an industry event.

You can use dedicated emails to introduce the primary call-to-action. Landing pages are similar. Dedicated sends are used to reach out to the entire email database – a practice that is not necessarily efficient for optimising conversions and minimising unsubscribes.
You may wish to inform your entire subscriber base of a timely promotional offer or national emergency.

Still, focus heavily on segmenting your subscribers’ different behaviours and interests.

Lead Nurturing Emails
An inbound marketing tactic, lead nurturing, helps you understand the timing and needs of your leads. To effectively reach your target audience, you need to define buyer personas to achieve your objectives. Without them, your emails will remain unread.

Lead nurturing aims to introduce a series of emails with a coherent purpose and full of helpful content. An individual email blast offers fewer benefits than lead nurturing in this context.

These emails can promote various things, from marketing materials, such as blog posts, webinars, and eBooks, to discounts on service offerings. These types of emails can inform your customers about what’s happening within your organisation.

You can send these emails using an automated system, saving both time and labour.

Creating different promotional nurturing emails is imperative based on the marketing funnel stage where your users are. By doing this, you ensure that you’re providing prospects with directly helpful marketing content at the appropriate stage of their buying process. We want to guide them through the sales cycle to move them down to the funnel and ultimately convert them into loyal customers.

Sponsorship Emails
Using sponsorship emails with display ads may be the best way to reach a wider audience and gain new leads. An example of sponsorship is when you pay for your copy to be included in another vendor’s newsletter, or if your sponsorship email campaign is just one component of a paid media strategy that provides pay-per-click (PPC), display advertising, mobile advertising, affiliate marketing, etc.

It is important to be very specific when describing the target audience you wish to reach when using paid media.

Transactional Emails
The purpose of a transactional email is to enable your contacts to complete the task they have begun by reminding them of an action they have taken. In the case of signing up for an industry webinar, for example, you will fill out a form and receive a transactional (thank you) email with login information that allows you to access the webinar. In a double opt-in scenario, people emailed asking them to click on a link to confirm their registration.

Besides transactional messages, you may also receive messages from eCommerce sites informing you of your order status and giving you shipment information and other details about your recent purchase.

Re-Engagement Emails
Suppose your metrics show that a portion of your subscribed client list has been inactive for some time. In that case, it may be time to send a re-engagement email to re-establish contact and goodwill. When you ask for feedback, you can get your business back on their minds. If they respond, it is a win-win situation. Again, they are actively aware of your company. You have fresh feedback to work with to improve business processes and marketing tactics.

Although they might end up unsubscribing, there is a bright side: your email engagement rates will improve, and your email reputation will be enhanced.

ActiveCampaign has reported that converting an inactive subscriber into a customer is five times cheaper than acquiring a brand-new customer.

Brand Story Emails
Taking advantage of emotional responses, storytelling can be a powerful tool to get your point across to your customers and prospects. Ask yourself this question: Does your brand have a personal story behind it? Have you created a video to share your company profile with the world?

While you might not have been manufacturing or distributing products for over a century, every business has a distinctive story to tell. We recommend you start with your unique selling proposition.

Sending email messages that tell your brand’s story and trigger an emotional response to your subscribers can help drive purchases and customer loyalty. However, it’s challenging to figure out your business brand story. This way, you can avoid spamming your customers’ and prospects’ inboxes. It is important to have a purpose for every email you send. You should wait until you have a fully developed brand story. A company with inconsistent messaging will not attract customers or prospects.

Video Emails
Brand story marketing and video emails go hand in hand. Video emails can tell your company’s story more creatively. Here are some examples:

• Take a video tour of your factory/business premises
• Showcase one of your products or projects
• A company overview

Including your videos in email marketing is a smart move, as 95% of a video message is retained, compared to 10% of a text message. The videos are engaging! Due to A/B testing on their email marketing campaigns, Wistia discovered a 21.52% increase in clicks from image to video thumbnails.

Review Request Emails
According to the industrial buying cycle, these buyers do not make a purchase decision until 70% of the way through the process. These buyers look at sites like TripAdvisor, Yelp, and Google Reviews to research companies based on what past customers have said. Your business can gain credibility and boost its search engine results by requesting reviews on these sites.

Asking your happiest and most loyal customers for reviews would be an excellent place to start. Including an incentive like a chance to win a gift card is also a good idea if it fits within your budget.