We help startups, small businesses, and entrepreneurs support their email marketing and craft highly personalised emails that effectively communicate their message to their intended audience.
From on-demand training to a fully managed service where we handle your entire email program, we offer a range of email marketing services as an email marketing agency.
Successful email marketing starts with understanding your audience. Our role as your email agency is to use your existing customer data to create bespoke nurturing sequences. We can reach out to your customers at each stage of their journey.
The effectiveness of email marketing lies in its speed, cost, profitability, and ability to build relationships and brands.
The goal of marketing messages is to get a response. Now that you have inspired them to open and keep their interest, it’s time to get them clicking. There are plenty of tricks and science behind turning subpar CTAs into powerful conversions.
According to studies, there is a 122% return on investment for email marketing. No wonder it remains one of the most effective marketing strategies. Its direct reach and ease of use make it highly preferred. 73% of marketers consider the ROI gained from email marketing 'good' or 'excellent'. For every £1 spent on email marketing, £42.24 (about $55) is generated!
Statista reports that over 4 billion people use email and 51% prefer brands to contact them via email.
The average open rate is around 23.33% across industries. Similarly, the average click-through rate is 2.62%. Your email strategy's open rate is one of the best ways to determine how effective it is. This number indicates what percentage of your audience opens your emails. A higher open rate usually means your subject lines resonate with your audience.
Automatically generated emails can drive 320% more revenue than those not. Marketing automation software is used by 50% of small and medium-sized businesses when sending emails, according to Statista. 25% of marketers plan to use email automation in the near future. A survey showed that 30% of marketing professionals claim email marketing automation has saved them time.
Using segmented emails, SuperOffice achieved a 95% open rate and a 38% click-through rate. According to another study, segmented emails increased revenue by 760%. Mailchimp reports segmented emails to generate click-through rates of 100.95% higher than non-segmented emails.
For email marketing, personalisation is the name of the game, as approximately 88% of users say they are more likely to respond to an email that feels personalised. An email with a personalised subject line had a 26% open rate. Email personalisation increases revenue and transaction rates by 6x!
81% of B2B marketers use email newsletters as their primary content marketing strategy. B2B email marketing is a VERY different beast from B2C. Some overlap exists (for example, tactics for avoiding spam filters are basically the same). B2B people need and want different emails at different times. B2B emails typically yield a higher return on investment than B2C emails.
Spam accounts for 45% of all emails sent. By only sending emails to subscribers who have opened or clicked one of your emails in the last six months, you can reduce the number of emails ending up in the spam folder.
An email with a call-to-action button had a 28% higher click-through rate than a simple text link. Add buttons that are eye-catching and clean, so they can increase conversions. It's called a call to action, so make sure your text is engaging and actionable to draw your readers in. Use more compelling verbs like get, read, and try in place of dull words like submit, enter, and even click here, and pair those with text related to your offer.
Shopping cart abandonment emails are the most effective one hour after a user leaves your site, converting 6.33% of users. Cart abandonment emails have an open rate of 40.14%. Sixty-nine per cent more orders are generated when you send three abandoned cart emails than if you send just one. According to a Monetate case study, 4.24% of email marketing traffic makes a purchase, compared to 2.49% of search engine traffic and 0.59% of social media traffic.
You can connect with leads, nurture them, and convert them into customers using email marketing. Content marketing, account-based marketing, eCommerce and inbound marketing depend on it. Email marketing is one of the most effective methods of reaching and engaging your audience. By adding email marketing to your list of digital marketing strategies, businesses can improve their reach and visibility.
It may be time to partner with an email marketing agency if you don’t have an email marketing expert on your team. Dynamic Tech can help you grow your email list through email marketing services. You can also count on us to provide high-quality content that engages and converts your target audience.
Email marketing is one of the best digital marketing strategies for businesses with small budgets. Setting up and maintaining an email marketing campaign is inexpensive. The same goes for email marketing tactics, such as segmentation and trigger campaigns. You can grow your business without investing all your revenue in digital marketing. Your business should leverage advanced email marketing services because of the cost-benefit analysis.
You can use our email marketing services agency for your own campaigns and projects. Using email marketing will increase traffic to your website, generate more leads and sales, and help you grow your business exceptionally cost-effectively.
We will conduct a complete customer persona analysis for the most effective communication. You can have us develop your tone of voice and deliver automated emails based on your customers’ unique needs and desires to move them along the buying funnel.
Any CRM platform can be integrated to provide content customisation and analytics, alongside a Marketing Attribution strategy, to ensure every step of the journey is covered. By doing so, you will streamline your communications and create a more meaningful relationship with your subscribers.
We will develop core customer groups based on constant behavioural analysis of existing data. Using big data analytics and artificial intelligence to improve email and marketing automation funnels will inform the entire strategy. Utilising incentives and progressive persuasion techniques, we will engage your audience at every stage of the customer journey with the right content at the right time.
Building loyalty to your brand is possible by personalising your email communications. By building custom experiences for your customers based on their information, you can feed them the right content.
Your message’s wording is crucial. You’ll receive copy that addresses your customers’ needs at every stage of the funnel, based on insight from your personas.
Build genuine relationships with your customers to keep them coming back. Using Klaviyo, ActiveCampaign, Mailchimp, or other systems you may already use, we can create personalised emails, SMS, and web experiences all in one place. We can send more relevant emails by tailoring every experience based on the individual’s preferences and shopping habits.
Custom designed email campaigns on Mailchimp, Klaviyo, ActiveCampaign, Freshworks, Zendesk or your platform.
There will be a need for content in your email campaigns. We can create the content your customers would like to read and receive, from blogs to product reviews and company news.
If you don’t already have an email marketing system, don’t send any campaigns or don’t have a marketing list, or struggle to gain any benefits from email, don’t have any content or are simply not sure where to start, Dynamics Tech can help with our email marketing agency services.
We are Mailchimp Partner and Certified Klaviyo specialists. Email marketing partner with ActiveCampaign and Freshworks CRM, plus used other systems and eCommerce platforms like WordPress and Shopify to help you get the most out of your marketing lists.
Contact us to get started or book a consultation.
Below are answers to the most frequently asked questions about email marketing.
You can use email marketing to build relationships with your audience and drive traffic to your blog, social media, or wherever else you want people to go. Your emails can even be segmented and targeted by demographics, so you’re only sending people the messages they want to see.
Email marketing is best for those with a longer-term strategy and particularly effectively brings in new customers.
ROI is higher than other channels, opens are 25% more than other channels, and conversion rates are high, but not the highest.
Marketing via email is the most effective way to generate sales overtime to build customer loyalty and repeat business. The reason for this is that email marketing provides an ongoing connection between your business and prospects, which can lead to direct financial support – through conversion – even if they aren’t ready to purchase. By including interactive features in each outreach, email marketing also increases engagement rates. You can include a sign-up form that people can fill out with their email addresses to receive updates about new products and promotions. The Direct Marketing Association reports that companies that spend more than 10% of their budget on direct marketing see three times as much revenue growth as those that spend less than 10%.
That list is sometimes called an email list. Others prefer to call it an email marketing list.
To be successful in offline or online marketing, you must build a list.
Suppose your small business wants to be successful with email marketing. In that case, you will need to build a mailing list of people interested in their products or services. The email sender can use mailing to deliver messages and content without incurring major mail fees per message.
A person can become part of your email database once they have gathered enough information about you – usually from purchasing from your website, signing up for your newsletter/blog posts/whitepaper, leaving comments on social media websites, etc.
In a nutshell, yes. An email marketing campaign can be an effective way to communicate with customers. It should be a central part of almost any marketing plan for a small business.
Yes. Due to its personal nature and broad accessibility compared to other digital channels for advertising, email marketing is one of the most successful digital marketing mediums out there. Email marketing is also one of the cheapest methods.
Even though you’re not getting the in-depth analytics you’d get with social media marketing, that doesn’t mean you can’t still monitor your lead or conversion rates through simple A/B testing.
By sending two different informative newsletters for a given type of experimentation, business owners can see which campaigns work best for them, which one better engages subscribers, and if certain people are buying more than others in their demographic cohort, so that products can be marketed to their demographic cohort to market products more effectively.
A successful sales channel is email, as you already know. Despite this, smart small business owners are always looking for creative ways to build relationships and increase revenue.
Is it wise to nurture your subscribers with a weekly newsletter? How effective are dedicated emails (stand-alone emails with one offer) when optimising your sales and marketing funnels? What about email digests?
When selecting the right format to meet their email marketing goals, you can ask these valid questions.
Open, and click-through rates for welcome emails are higher when they offer a personal touch and introduce your organisation without being overly salesly. Don’t introduce new products or services before you have built a relationship. Give a stellar first impression – one that illustrates your industry know-how and expertise – and paves the way for future contact.
Most industrial businesses use email newsletters as the foundation of their email marketing program, because they are practical tools for educating customers and prospects about your business and showcasing employee profiles, company passion projects, and relevant graphics. What do you hope to achieve with your email newsletter? Consider nurturing your existing contacts and becoming the first brand they think of when they need a product or service in your industry. Your goal might be to attract new subscribers by increasing sharing. When defining your goal, think about what metrics you can use to track your progress.
Newsletters are great for marketing to prospects and nurturing your existing customers with company news, events, product announcements, and feedback requests.
The dedicated email, or stand-alone email, contains only one offer. It is possible to notify your target audience about a newly published whitepaper or invite them to host an industry event.
You can use dedicated emails to introduce the primary call-to-action. Landing pages are similar. Dedicated sends are used to reach out to the entire email database – a practice that is not necessarily efficient for optimising conversions and minimising unsubscribes.
You may wish to inform your entire subscriber base of a timely promotional offer or national emergency.
Still, focus heavily on segmenting your subscribers’ different behaviours and interests.
Lead Nurturing Emails
An inbound marketing tactic, lead nurturing, helps you understand the timing and needs of your leads. To effectively reach your target audience, you need to define buyer personas to achieve your objectives. Without them, your emails will remain unread.
Lead nurturing aims to introduce a series of emails with a coherent purpose and full of helpful content. An individual email blast offers fewer benefits than lead nurturing in this context.
These emails can promote various things, from marketing materials, such as blog posts, webinars, and eBooks, to discounts on service offerings. These types of emails can inform your customers about what’s happening within your organisation.
You can send these emails using an automated system, saving both time and labour.
Creating different promotional nurturing emails is imperative based on the marketing funnel stage where your users are. By doing this, you ensure that you’re providing prospects with directly helpful marketing content at the appropriate stage of their buying process. We want to guide them through the sales cycle to move them down to the funnel and ultimately convert them into loyal customers.
Using sponsorship emails with display ads may be the best way to reach a wider audience and gain new leads. An example of sponsorship is when you pay for your copy to be included in another vendor’s newsletter, or if your sponsorship email campaign is just one component of a paid media strategy that provides pay-per-click (PPC), display advertising, mobile advertising, affiliate marketing, etc.
It is important to be very specific when describing the target audience you wish to reach when using paid media.
The purpose of a transactional email is to enable your contacts to complete the task they have begun by reminding them of an action they have taken. In the case of signing up for an industry webinar, for example, you will fill out a form and receive a transactional (thank you) email with login information that allows you to access the webinar. In a double opt-in scenario, people emailed asking them to click on a link to confirm their registration.
Besides transactional messages, you may also receive messages from eCommerce sites informing you of your order status and giving you shipment information and other details about your recent purchase.
Suppose your metrics show that a portion of your subscribed client list has been inactive for some time. In that case, it may be time to send a re-engagement email to re-establish contact and goodwill. When you ask for feedback, you can get your business back on their minds. If they respond, it is a win-win situation. Again, they are actively aware of your company. You have fresh feedback to work with to improve business processes and marketing tactics.
Although they might end up unsubscribing, there is a bright side: your email engagement rates will improve, and your email reputation will be enhanced.
ActiveCampaign has reported that converting an inactive subscriber into a customer is five times cheaper than acquiring a brand-new customer.
Brand Story Emails
Taking advantage of emotional responses, storytelling can be a powerful tool to get your point across to your customers and prospects. Ask yourself this question: Does your brand have a personal story behind it? Have you created a video to share your company profile with the world?
While you might not have been manufacturing or distributing products for over a century, every business has a distinctive story to tell. We recommend you start with your unique selling proposition.
Sending email messages that tell your brand’s story and trigger an emotional response to your subscribers can help drive purchases and customer loyalty. However, it’s challenging to figure out your business brand story. This way, you can avoid spamming your customers’ and prospects’ inboxes. It is important to have a purpose for every email you send. You should wait until you have a fully developed brand story. A company with inconsistent messaging will not attract customers or prospects.
Brand story marketing and video emails go hand in hand. Video emails can tell your company’s story more creatively. Here are some examples:
• Take a video tour of your factory/business premises
• Showcase one of your products or projects
• A company overview
Including your videos in email marketing is a smart move, as 95% of a video message is retained, compared to 10% of a text message. The videos are engaging! Due to A/B testing on their email marketing campaigns, Wistia discovered a 21.52% increase in clicks from image to video thumbnails.
Review Request Emails
According to the industrial buying cycle, these buyers do not make a purchase decision until 70% of the way through the process. These buyers look at sites like TripAdvisor, Yelp, and Google Reviews to research companies based on what past customers have said. Your business can gain credibility and boost its search engine results by requesting reviews on these sites.
Asking your happiest and most loyal customers for reviews would be an excellent place to start. Including an incentive like a chance to win a gift card is also a good idea if it fits within your budget.
Please contact us if you have any further questions, and we will be happy to help.