We optimise Google My Business listings as a service that helps you gain local customers
We’ve invested in the latest Google My Business services, including training, management tools and reporting, to give clients the best opportunity of outranking their competitors, giving them the edge when it comes to gaining local customers across Google Search and Maps and making your business more prominent in search results.
Greater local search visibility
If you’re serious about targeting local consumers and boosting your local search visibility, you’ll need an optimised Google My Business listing. Your Free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps.
More customer reviews
Generating positive reviews can have a direct impact on sales. We have fantastic tools and strategies to help you collect more 5-star reviews than ever before.
Enhanced information for local consumers
An optimised Google My Business profile offers a wealth of business information to Google & local consumers. It provides a rich local search presence, which appears in a highly visible knowledge panel next to search results. This can span into services like Google Map listings, and much more.
Why Google My Business matters?
If you want to improve your chances in search results, then an optimized Google My Business (GMB) listing matters. Here’s why:
According to stats from Google, 46% of all Google searches have local intent. And 50% of those searching for local results are looking for business information like contact information.
A survey found 60% of mobile users were "very likely" to click on the first two or three results they saw, which is significant given how GMB results appear in mobile searches.
The 'Three Pack'
The GMB results of all local searches appear in 93% of all local searches. Which means businesses lucky enough to be listed in the first 3 results of a local intent search get the traffic & potential sales. We optimize your Google listings to give you a fighting chance of being in the 'Three-Pack'.
Mobile users matter
A 2018 survey from Uberall found that ‘near me’ searches – those with local intent were used by 83% smartphone shoppers. Mobile search has now overtaken the desktop. In Q1 2019, 62% of Google searches were mobile, and 50% on Yahoo. Only Bing has a minority of searches on mobile (23%).
Reviews are important
91% of consumers depend on online reviews to make purchase decisions, and GMB is an online place for the customer to leave your feedback. It is also a place where you can respond to feedback, so respond to as many reviews as you can. Customers tend to prefer local businesses that engage with them. Google considers this to be proactive communication and engagement.
GMB increases business discovery
Companies that use Google My Business get their business listing found either through a direct search or by a discovery search. Meaning a customer finds your business because they are searching for a product, service area or a category that you offer, and your GMB profile listing appears in their Google search. On average, potential customers will find your business 852 times from discovery searches and 157 times from direct searches. That’s 84% to 16%. It's also worth noting that potential new customers do discovery searches.
Google Search is your friend
That’s because up to 75% of your GMB listing views will come from a Google Search. The remaining 25% originates from Google Maps for local business. Google Search and local SEO go hand in hand. If you optimise your company's website, people will find you via the Google Search engine. Add a GMB listing, and your discoverability increases dramatically.
Your website matters
After people have found you via Google Search, see your Google My Business listing, the most common course of action after visiting your website. 56% will check out your website, 24% will give your business a call, and 20% will ask for directions. Again, this emphasises the importance of SEO. This time alone it's not about ranking on Google but instead optimising your website for a pleasant user experience.
Photos, photos, photos
Quality photos, not just any photos or stock photos. Real photos will showcase your business. According to Google, businesses that have photos on their GMB profile receive 42% more requests for directions. Also, 35% more clicks to their websites. Hotels on average have 150 images, followed by restaurants with 67. Companies with more photos gain more website visits, more phone calls and more direction requests. Photos matter!
According to Google, 67% of people are looking for more virtual tours in their search today. You can add Google Street View 360 Tours as images to your GMB profile when working with a Trusted Google Photographer and Street View contributor like Dynamics Tech. Tours help consumers see what your business looks like. It also helps differentiate yourself from your local competitors.
The importance of local search
Google My Business is all about local search – this can include searches performed near your business, especially if it is a brick-and-mortar business and searches made outside the area with the location added. Local results are based on Relevance, Distance and Prominence.
You can improve your business’s local ranking by using GMB. We are optimising GMB services to help you compete and outrank the competition.
Increased traffic, visits & engagement
Your GMB profile does influence your local ranking and can heavily increase traffic for your services & products and improve local consumer engagement.
How to add or claim your business on Google
Quickly learn how to sign up for Google My Business and get the most out of this resource. Bear in mind, this isn’t optimisation and the mere basics to get started. Our SEO services cover everything else.
Our core Google My Business services
Get found by local searchers. Rank in the ‘Three-Pack’ local search results. Show off your business. We optimize your Google so that it helps outranks your local competitors & gains more calls, more enquiries, and more customer reviews than before. Here are our Google My Business services:
Google My Business
We perform a free Local SEO audit of your Google My Business account. Our GMB audit includes testing your Links & Website Authority, Rank Checking via competitor businesses and important keywords, Local Business Listing, Customer Reviews & Ratings, and Social Channels reviews. Only then can you determine the issues and where they need to be.
Keyword Research & Competitor Analysis
Our Local SEO work will include some digital marketing keyword research to understand what keywords you’re targeting and what opportunities you’re missing. We’ll also look at your local competitors’ strengths & weaknesses for opportunities to see, take advantage of and exploit how you’re performing against them.
Most companies don’t fully optimise their Google My Business listing page. Which is exactly what our service can do for you. Profile fixes, NAP Management (Name, Phone Number, Address), business hours, business address, add Photos, Video, Virtual Tour Photography, Q&A’s, Target Keywords, add custom service categories, business category, Creative Posts & Offers, add or edit Products & Services and much more.
GMB Insights integration
Our tools can view six times more than Google My Business Insights data, and our report displays 18 months of GMB Insights data. You’ll see how customers find you, your GMB Reviews, and more. This all helps make more informed decisions based on a wider pool of data. Plus, we identify damaging duplicate Google listings for removal which we can access via your GMB dashboard.
Daily GMB monitoring
Our tools: check how your Google My Business profile works and how you compare to others. Also provide reports that know exactly where you rank, everywhere. Monitor rankings in organic, local pack, maps, and mobile. We track rankings at the city or postal code level & compare rankings for 100s locations in one report. We also benchmark rankings vs competitors and can recognise the keywords with the highest search volume.
Gain more online reviews on Google, Facebook or a site like Yell, Yelp, or specific trade sites than before from current and past customers. We’ll help keep track & monitor your online reputation and alert you to new reviews so you can swiftly respond and manage them correctly. Customers often engage with the company’s GMB by leaving reviews. Thus, we help you get more reviews with tools that encourage customers to leave reviews.
Google My Business support and Setup
Make your Business Profile stand out, turn those searches into your customers and get help with the Google My Business dashboard. Setting up your Google My Business (GMB) listing correctly is an important first step in every business’s local search engine optimisation strategy. Get support and setup help with Google My Business.
Google My Business management
Free up time and resources with Google My Business management from Dynamics Tech. We can help transform your GMB listings into a powerful tool for business growth. By working with us, you’ll get a Google My Business manager to help you gain Google My Business benefits.
Google Maps ranking
Most Frequent Questions
Below are answers to the most often asked questions about Google My Business.
Yes. Creating a Google My Business listing is a free service provided by Google. This free business profile service allows businesses and organisations to manage their online presence across Google services including Google Search and Maps.
Login to your Google account and sign into your Google My Business dashboard. Navigate to the info section and select Services. From there, you can now add service items to your business profile. The services section allows you to add additional content for your customers and add more keywords to help you discover. Optimising the services section is a proven area for gaining more visitors via the search engine for local results. An optimised profile may take anywhere from 24 hours to 3-6 months to gain traction and improved rankings.
As a business, you properly provide services to customers, and you might provide these services within a location area. For example, a local pizza delivery business might only provide their food to customers within their local town, or County i.e. Leicester, or Leicestershire. Therefore, the service area is where your business would provide its services to. Here at Dynamics Tech, we work with local businesses within Leicestershire, but we also have clients outside Leicestershire and we are actively marketing in certain counties. A plumber business might have a local service area, but also serve customers in nearby counties. As such, you would choose the areas you can serve. Google does recommend no more than 200 miles unless you do have the capacity for national or international business.
A service area business (SAB) is a business profile that has no physical location which customers can visit and would need to ‘hide’ their address. Such as businesses from home addresses, online businesses that do not have customer facing services. A local electrician for example would not list their home address within their Google business profile, as they would come to you. Therefore, most tradesman and tradeswomen like electricians would setup their Google listings as a SAB.
A Google My Business account lets you show up in search results when people are looking for you online. So yes, Google Reviews has a huge impact on Local SEO rankings. While there are many other ranking factors, customer reviews are regarded as a strong signal to search engines as it helps establish trustworthiness and authority of that business, their products and services. Using services like our Reputation Manager is one proven way to help collect and manage your online reviews, not only for Google but other online sites and networks like Facebook, Yell, and TripAdvisor.
Many services claim they can, but we cannot vouch for this or have we needed to try, either for ourselves or our clients. Negative reviews can really harm a business. It can be a tactic used against competitors to damage their online business profile, but this is highly underhanded and not recommended.
However, if you do receive real negative feedback, it would be wise to deal with it, just like you would face. Be sincere, offer a resolution and thank them for letting you know. For example, it happens a lot in food establishments—poor service, poor meals, etc. Take the feedback onboard to address the issues in-house. If the reviews are fake, then there are possible methods to have these removed. Just Googling, we found this blog post How to delete negative reviews and outdated content on Google.
To claim your business profile on Google search engine takes just a few simple steps, and to get started, all you need is a Google account. Please follow the eight steps below to get this setup.
- If you don’t have a Google account for your business already, go to google.com/business.
- Once you have your account, go to www.google.com. Type your business name and city/town into the search bar and Search. Then click on the “Maps” tab which is below the search bar to search for it on Google Maps. (in this example, we’ll use a fictional business called Whitney’s Pet Store.)
- The map will display your region (city/town) based on the search results, now find your business, but if your business does not show up, then Google doesn’t know about it yet.
- To add Whitney’s Pet Store as a Google My Business account, click on the parallel horizontal lines (displayed as ≡ which we call a hamburger menu) within the search results bar. This is a drop-down menu.
- Go down on the menu until you see “Add a missing place.” Please click it.
- You can now Add A Place, and use the box to add in the details of your business including its name, category (type it in), hours, contact, website, and opening date. Please note this is the main primary category of the business. There are over 4,000 categories, so for Whitney’s Pet Store business profile, we would choose “Pet Shop”. We can add more categories at a later stage.
- Please review all the details to ensure it is correct; then click “Claim this business.”
- Your business profile will be added to Google’s business listings almost immediately, although it may take up to 24 hours to show up. You’ll receive an email confirming your Google business listing is active, along with a link to it.
To verify you are the business owner, you will need a verified Google My Business listing. This will then allow you to read and respond to Google reviews left by customers. Plus add or edit changes to your GMB page that can be viewed by customers.
To verify your Google business page on the Google search engine, Google will send you a PIN verification code, which you must enter online. The PIN code can be sent via a few different ways, either via:
• Postcard to the physical business address
• A phone call or text to the phone number associated with the business
• Email to the email address listed for the business
• Instant verification process if the business listing on Google has already been validated in Google Search Console.
Note: It may take a few weeks for your new business listing to appear.
As of 2020, and as a result of the COVID 19 epidemic and its effect on businesses, Google has introduced a new feature to help business owners keep their customers informed and safe regarding all COVID 19 matters. This includes COVID-19 Post Types which are similar to normal post types like News, Events and Offers, but have Coronavirus icons and allow the business owner to write in formation about any COVID-19 updates such as cleaning processes, polices, click and collect updates, news etc.
Other COVID-19 new feature was introduced to Google My Business for business owners, including tadeonal health & safety Attributes that allow you to display info for customers about certain Covid related measures the business does or requires customers to do such as:
• Curbside pickup
• Take away sale
• Mandatory temperature measurement
• Mandatory mask
• Online bookings
• Appointment required
• Mask required
• Staff require to disinfect surfaces between visits
• Staff wear masks
• Temperature check required
Have MORE questions?
New or not sure where to start?
If you don’t already have a Google My Business listing set up for your business, no Google My Business account, not verified your Google listing, not yet downloaded the Google My Business app, not optimised your GMB listing, don’t have a Google account or are simply not sure where to start, Dynamics Tech can help with our Google My Business Services. We are Google My Business specialists here to help and make sure you are getting the most out of your Google My Business listings.
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