A CRM system helps organisations build customer relationships & streamline processes to assist with marketing activities, improve customer service, and increase profitability.
Keep track of the various conversations, know the contact history, deliver more personal experiences & save time. Names or emails start as leads, then prospects, sales opportunities, finally customers, or business associates.
Be more organised with your customer information all in one place. Which can lead to improved customer experience & increased customer retention? CRM is much more than contact management software for small businesses.
Feel in control of your sales growth as you tailor your pipeline to match your sales and marketing processes, and easily spot the deals requiring attention & those about to land. CRM will help you manage relationships with leads, prospects & opportunities.
If your business is already process-driven, the right CRM system will replicate those processes. If you're new to the idea, CRM enables companies to define and standardise your small business processes, which everyone can follow and use to succeed, including closing deals faster.
CRM systems typically include in-depth reporting features. You'll identify trends, pipelines and sales reps’ forecasts, observe the impact of your operational changes, understand where relationships with customers face issues, and measure metrics in real-time that matter to your small business.
Many CRM work seamlessly out of the box or with custom development with hundreds of popular applications like Microsoft 365 (formerly Office 356), G Suite, MailChimp, Zapier, Xero, Sage Line 50, FreshBooks and many more. With the right CRM, your custom apps can work better together.
The CRM industry remains growing at an astounding rate, and each year new statistics report trends. When looking at the statistics around CRM usage and its benefits, it’s difficult to dispute the importance of CRM—particularly for small businesses.
According to CRM Magazine, 91% of businesses with ten or more employees now use CRM software. 50% of companies with less than ten employees also adopted CRM to manage sales leads and your sales pipeline management.
Since 2010, the CRM industry has increased its assets by 600%. By 2025, it's expected to reach an astonishing $80 billion in revenue. These numbers make the CRM market the fastest growing business software market globally, and for good reason.
Businesses that incorporated CRM into their work reported a 34% increase in sales productivity (Salesforce). Companies that use CRM successfully have improved sales by 29%, and ad sharpens sales forecast accuracy by 42%.
Proper CRM implementation can lead to an upsurge in conversion rates of up to 300%.
Research shows that 65% of salespeople who implement mobile CRM meet their sales quotas. Only 22% of salespeople who don’t leverage mobile CRM meet their targets.
Because CRM software improves data accessibility and data analysis, sales reps at companies using cloud-based CRM can cut their sales cycle by 8 to 14%. (Source: Nucleus Research).
A recent study reported that 65% of CRM users consider ease of use the most important prerequisite when selecting a CRM solution. (Source: Inside CRM).
75% of businesses don't have a defined and functioning process for lead nurturing. (Source: Cloudswave). A solid customer relationship management solution can streamline loads of lead nurturing tactics.
Dynamics Tech offers various CRM consultancy services and workshops designed to help you get the most out of CRM at any stage of your project. Whether it’s selecting an inexpensive CRM software for small business, setting up free trials, working out what a new CRM system costs, choosing the best CRM software for small business, preparing for a CRM implementation, tuning-up your existing CRM or considering a change.
Our project owners work with your team’s main stakeholders to collaborate around the product concept, architecture & requirements. We can also help you choose the right CRM software.
Wondering if—and how—customer relationship management could benefit your small business. Get our helpful guide to understanding the benefits of customer relationship management software and services.
We partner or affiliate with selected customer relationship management companies and take a product-agnostic approach to help you choose the right CRM System for Small Business UK and provide ongoing services and support. Click on the product below to learn more.
While CRM systems come in many shapes and sizes, they all have the same aim – to help you collect, organise & understand vital information about existing and would-be customers, so you can do more & better business with them.
How do I know which CRM system is right for you?
Prioritising requirements that match your business needs will help you shortlist the right CRM system. Working with an IT partner can help you understand how a CRM can be best used and what key features each potential solution will give you the greatest benefit for your small business technology needs.
While it’s important to have customer service tools that work for your business right now, you’ll need to consider how a system will work for you as you grow or demand more from it. Does the customer relationship management system integrate with any third-party business applications your company already uses? Does that integration require much, if not any, development?
You’ll need an easy to use CRM system for you and your staff.
Complex systems take much longer to learn and are harder to work with. Choose a system that you and your users enjoy the look of and ease of use.
Choosing the right CRM system doesn’t always mean choosing the best software from the biggest vendors. It also means working with the right IT delivery partner, looking at onboarding and on-going support.
If you need more hands-on advice, Dynamics Tech can help you.
Out of the box, you need a CRM system that is customisable to suit your business needs.
Every business is different. So, does the CRM system allow you to have customisable data fields and defined business processes? Is it possible to gain more functionality by integrating CRM with other solutions to run your business? What systems and customer processes will the CRM improve or replace? Does scalability affect the cost of the solution?
A cloud-based CRM solution will be the first pick for many smaller B2B businesses, given the minimal capital outlay, upfront prices and greater flexibility to expand.
Many CRM software vendors offer subscription-based pricing. However, some may charge a flat monthly fee for a set number of users (user per month); they may require you to pay extra for additional services, limited features and users.
Always remember that additional costs for possible additional onboarding, more advanced customisation, project management tools, and ongoing development may or may not be required now or later.
Most vendors provide various packages to suit functionality, features, users, customer records, mass email marketing list sizes and capabilities.
Most offer a 30-day free trial, and some will provide a free plan for 14 days or more to get started.
Measuring the return on investment (ROI) of customer relationship management CRM for small businesses can be difficult with no historical data.
To measure CRM ROI, you must consider the price of the software, training costs, upkeep costs, and costs to migrate the system. It will take time for your development team to capture it and extend it.
Is your CRM system easy to use to improve the productivity of your team?
Can you use the system to help nurture prospects into customers, gain access to the data via a mobile app, enabling you to serve more with fewer people-power. Features can include marketing automation, sales automation, workflow automation, or enhancing your business sales team capabilities with better sales funnel forecast reporting, and help close more deals with or produce more lead generation from the marketing team. You can bring down your customer churn with help desk features and improvements to your support team, than any good CRM solution that does that for you will deliver a solid ROI?