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Social Media Marketing Services for Small Businesses

Gain social media growth, opportunities to create conversations with targeted customers and proactively manage your brand’s online reputation.

As a small business technology & marketing agency, we can act as your outsourced marketing team, or compliment your internal teams. We’ve invested in the latest social media services including training, management tools and reporting, to give clients the best opportunity of growing their brand and giving them the edge when it comes to communication, reputation & gaining new customers.
Social Media Marketing Services

Create opportunities to start a conversation

We use social media to engage with your target audience, from a simple acknowledgement of a specific user, to asking questions, to contests… Social media can be an effective way to create a conversation with your consumers.

Build your reputation

Let us build an audience that overlaps with your interests, products and services and develops your reputation as an insightful small business organisation.

Increase sales drastically

Social media marketing can help you improve sales drastically. Whether you are a B2B or B2C business, we can help you capitalise on social media advocacy, content creation, and paid ads to build the foundation that start a conversation, a curiosity that leads to sales.

Why social media marketing for small businesses matters

If you want to improve your chances of business success, then effective social media strategies and campaigns matter. Here’s why:

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Engage your audience

The Pareto principle or the 80:20 rule for social media suggests that 80% of your social media content should aim to engage (inform, inspire, educate, or entertain) your audience, whereas 20% of the content can be promotional information.

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Wide reach

90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. Those users are spending an average of 3 hours per day on social networks & messaging.

71 per cent

Recommendations

71% of consumers who have had a positive experience with a brand on social media are likely to recommend that brand to their family and friends.

91 per cent

Mobile users' matter

91% of all social media users access social channels via mobile devices and 54% of use social media to research products.

The importance of social media

Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media marketing services helps companies build brand awareness, increase your customer base, connect directly & quickly with current customers.

Social media enables engagement with people, through conversation, visuals and video, retargeting, and ads. Helps promotes content, product info and news. People can socially share your info for greater reach.
Use social media to seek out people who like what you do and include social media as part of your sales process to gain leads, referrals and improve SEO for more traffic that can lead to new customers.

Communication with social media is instantaneous. Get your messages out fast, and engage with customers directly, where ever they might be. Use Twitter, Facebook, Instagram, Pinterest, Tok-tok, Snapchat.

social media marketing services for small businesses

Want a Social Media Audit or Quote for Work?

Let us give you a quote for our social media marketing services work and provide an audit of your social media account profiles.

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Our core social media marketing services for small businesses

Social media is just another channel that you can use to have a conversation with your customers. Whether that’s providing help & advice that will improve your customers’ lives or using social media as a tool for customer service, every small business should be using social media to start a conversation.
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Social Media Audit, Planning & Social Strategy

We run an audit of your social media accounts and profiles. Only then can you determine the issues and where you need to be. The strategies we choose are determent based on the Audit, Research and Competitor Analysis. We’ll create a content calendar that will engage with your audience. Then we can provide our social media marketing services packages and social media marketing services pricing.

Keyword, target persona, customer or competitor Research

Research & Competitor Analysis

Our social media research work would include understanding your business and brand, your social media goals and expectations, and current marketing plans. From the audit, we can determine what works and what doesn’t. We’ll also look at your local competitors’ strengths & weaknesses for opportunities and ideas, and see how you’re performing against them.
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Content Creation & Implementation

Sit back and relax as we take care of all aspects of your Social Media. We’ll fully immerse ourselves with your brand, ensuring we have knowledge of your product and services, so we can respond to comments and questions made on your Social Media channels and escalate or involve you when we need to.

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Posting Tools
& More

Get access to our social media platform that integrates with – LinkedIn, Twitter, Facebook, Instagram, Google My Business, Google Analytics, RSS feeds, Google Drive & Slack. Unlimited social media accounts, social media calendar, Schedule social media posts using a weekly schedule, recycle posts over time using a drip schedule or dynamically trigger posts based from the weather or trends. Respond directly to comments and mentions.

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Daily Monitoring & Monthly Reporting

Aggregate audience and post analytics for all of your accounts in one easy to read the report. Link Google Analytics to see how your efforts are affecting your overall web strategy. Get ROI Metrics, Historical Analytics. Track key website metrics month over month and see if you’re attracting the right website visitors using our proprietary social traffic scoring.
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Reputation Management & Advertising

Gain more reviews on Google, Facebook or site like Yell, Yelp, or specific trade sites than before from current and past customers. We’ll help keep track & monitor of your online reputation, and alert you to new reviews so you can swiftly respond and manage them correctly. If you opt for advertising, we can create social ad campaigns on Facebook and Instagram with our social media marketing services for small businesses.

New or not sure where to start?

If you don’t already have any social media business accounts for your business, or are simply not sure where to start, or need help with your current accounts, we can help. We’re small business marketing specialists here to help and make sure you are making the most of social media.
Social Media Marketing Services for Small Businesses