We’ve invested in the latest local SEO marketing tools & training, giving clients who have either a ‘brick and mortar’ physical presence or a local service area the best opportunity to outrank their competitors and gain more local customers.
Unlike standard SEO company services, local SEO work is specifically aimed at improving a business’ ranking and search visibility within a local area. For example, local search terms “plumber near me“, “local flower shop“, “personal trainer near me“, or “men’s barbershop“. If you own a local business, you want those customers to find and choose you, not your competitors.
If you need local search engine optimisation (SEO), you’ve come to the right place. We help you get seen by the right people through local SEO services.
Get found by local searchers, rank high in local search results, show off your local business, outrank your local competitors. Gain more calls, enquiries, and local customer reviews than before. This equals business growth. As a local SEO expert, here’s what our local SEO team does:
We run a local SEO audit of your local SEO and website performance. We audit your online presence, digital marketing efforts, and Google My Business (GMB) profile using our Google My Business audit tool. Only then can you determine where you want to be and what work we must do to improve and optimise your GMB listing, and develop a customised modern local SEO strategy with our SEO local marketing campaigns and local digital marketing servicing. Get in touch.
As a local SEO company, we’ll conduct keyword research to understand how your website works and what opportunities you’re missing. We’ll also look at your local competitors’ strengths & weaknesses, link building, and review their social media for opportunities to exploit for the ongoing local SEO campaign. Our local search engine ranking services are fully customisable once we complete the SEO research.
Gain more reviews from Google, Facebook, or sites like Yell and TripAdvisor than ever before with our online reputation management services. We’ll help you keep track of your reputation, and alert you to recent reviews to swiftly respond and manage them correctly. We’ll also help you fight local Google Map spam by checking and editing competitors who keyword stuff. We have a passionate team of online marketing experts who fight spam.
Local SEO citations (online directories) have become essential to ranking in the Google 3-pack. We’ll do an SEO audit of your current National and Local Citations and update them with your local business’s correct NAP (Name, Address, Phone). We’ll add new local citations with our bundle builder, part of our local listing business SEO service. We submit your citations to all major search engines and can help make your citations unique.
Timely local customers offer communication and news posts created, updated, and posted on your GMB profile page. Keeping track of all the work and getting the results is where it matters the most when gaining local customers. So, with our local SEO services UK, we’ll provide you with a regular Google My Business report review & local rank tracking. This work helps improve your local organic search results and increases organic traffic to your website.
Getting backlinks from other local websites is often tricky for Link Building needs. Localised Map/GEO Networks provides a working alternative to generate backlinks from Blog posts with local flavour and provide legitimacy & authority to your Google My Business listing to help your small business appear quicker in Local 3-Pack search results. We create location-specific pages. Contact us.
Rocket your keywords to page 1 with super clean links and inside original content on REAL business websites… with our guest-blogging, news releases and backlinks. We will rank your keywords safely, and once they’re there at the top, the rankings will stick. Higher ranked keywords mean more website traffic for your local business, sales and enquiries.
Every business location is unique; whether you need more phone calls, more local customers, visitors through your door, online orders or high-ranking competitors, you can’t seem to beat. With this in mind, Dynamics Tech can work with you to develop a plan specific to your needs and combine various SEO services over a 6–12-month period to help you get the results you need.
The importance of local SEO is that it enables you to rank highly for keywords relevant to your business and the areas in which it operates. Local SEO ensures your website will be seen by those interested in your business, driving targeted traffic to your website, people to your door, and more phone calls with an improved conversion rate.
Local searches involving "where to buy" and "near me" have risen by 200% in the past two years. As a result, focusing on local SEO can help put your business in front of mobile searchers and increase sales. Local searchers want to discover the closest businesses they can visit; yours may be one of them.
There were 62 billion Google searches in 2020. 46 per cent of these were local searches. Local SEO solutions can help local business owners capture their local market, accounting for almost half of all searches in a typical year.
Over 50% of Google searches containing the phrase "near me" resulted in real-world business visits. Local SEO allows you to generate more leads for your business by focusing on local searches. The more leads your business generates, the more revenue and sales it will generate. Mobile searches for "near me" have increased 250% since 2017.
Spark Toro found that only 44% of Google searches result in clicks. Google's move to answer searchers' questions within the Google search environment may have contributed to the drop-in click-through rates. Thus, content structured for ranking may be helpful, but may not result in the clicks and traffic you desire. Local SEO saves you time and stress, and ultimately encourages more searchers to visit your website and finally purchase.
Approximately 42% of internet users use desktops to conduct searches, according to a recent Statista study. The other 56% are mobile users ready to act immediately. With over 3 billion searches per day, you have an excellent chance of converting new potential customers to paying customers through local SEO.
You may miss out on several potential customers if you do not have your business information listed on Google Maps - name, business address, and phone number. Google Maps is used by 46% of internet users to find businesses to buy goods and services from.
46% of users use voice search to find local business information on their smartphones. Users of tablets and desktops use 43% each. Mobile searches are 28%, tablets are 30%, and desktop searches are 28%.
According to local SEO statistics, 72% of consumers who search for local businesses online visit the stores within five miles. Customers seek local businesses every day. Therefore, it is important to optimise your online business to increase the number of people who will come to your shop once they discover it is in their neighbourhood.
Google ranks local businesses higher if they have excellent third-party reviews. Google views the reviews as a vote of confidence, encouraging local businesses to provide better products and services by ranking them higher. This increases customer satisfaction and affects your rankings by 15%.
Small businesses must pay close attention to how they treat customers to climb up the ladder, scale up, and enjoy more attention. Positive reviews and 5-star ratings impact search engine visibility and inspire consumer confidence. Only 18% of shoppers ignore reviews and ratings, according to a recent study by PowerReviews. As a result, 81% of consumers will avoid your business if they see negative reviews or low ratings.
Our SEO team uses the best ranking tracking tools to help you find any local ranking across an entire county or major city, so you can compare yourself to your local competition.
Our SEO team has everything you need to track & analyse local search rankings. Track local packing, organic and mobile rankings accurately.
We find every local ranking on the map, across an entire county or city, and see how you compare with local competitors - thanks to the Google Places API.
We develop a local digital marketing strategy that helps you get higher local rankings and Google's Pack-3 positions for your most important keywords using local SEO management tools.
While potential customers are searching for services and products like yours within your local service area, it makes sense to employ an SEO company for local SEO services. Doing so can increase your online visibility for local consumers, and it helps you stand out from your competition. If you boost your SEO locally, your business will be the one they find first, call or visit.
More than half of our clients are small, local business owners who need more traffic, leads, and sales. Our local SEO agency will help you stay ahead of the competition with proven local SEO strategies and digital marketing tactics.
Below are answers to the most frequently asked questions about local SEO.
Local SEO is a local marketing strategy that helps local businesses promote their product or business service to local prospects and customers. This search engine optimisation method helps most local businesses (generally smaller companies) get found locally by improving their local relevance.
People are looking for things like “coffee shops near me,” “local roofers,” and “best chip shops in Derbyshire.”
These are known search queries. Local search engines rely on ranking signals such as physical location or service area, citations (business directories), customer reviews, social media profiles, links, and local content. They aim to give the most relevant results to those local users and their search query. Therefore, local SEO optimisation helps a business get found locally in the SERP, including Google Maps, and outrank competitors, which is why it is a highly sought-after service.
Local SEO services are essential to position your business in front of your local target audience. Improve your local foot traffic, calls, and website visitors.
Get in touch with our local SEO expert Mark for more info.
Google My Business (GMB) is a free service ideal for local businesses who want to promote their product or service within Google. Within GMB, there are over 4,000 business categories to choose from. So, it’s easy to say that a local SEO marketing strategy is ideal for most businesses.
The smallest high street shops, pubs, bars, cafes, takeaways and restaurants. Medical services like a dental practice, doctors, and pharmacies are perfect for local SEO. Lawyers, solicitors, tradesmen and women like painters and decorators, plumbers, vets, estate agents, hair salons, gyms and spas, etc. Then companies like us Dynamics Tech that provide local SEO services, “Web Design Leicester.“
If your business provides nearby products and services, local SEO is a must and should be a priority.
Please speak to one of our SEO experts about your business needs, or learn more about how local SEO works.
Both SEO and Local SEO work will take time to increase website traffic and ranking. SEO strategies can take anywhere from 24 hours to 2-3 months, to 6-9, 24+ depending on your site’s history, keywords, competition, and investment. Some are short-, medium- or long-term SEO strategies.
Traditional SEO companies may only know old-school SEO tactics. Google constantly updates its algorithms, which means older SEO techniques don’t always work year on year.
Local ranking results: If the business is brand new and in a competitive industry and location, it can take 3-9 months to rank a website significantly and improve visibility. In a non-competitive sector and location, experts agree significant rankings can be achieved within nine months. Businesses with a website with optimisation work might see local SEO results in 3-9 months.
If you have a poorly optimised website and no SEO strategy, it could take between 6-12 months. If Google has handed your website a Manual Penalty because it has a “suspicious” backlink profile (Black Hat), it will take at least three months for a website to reappear after a manual penalty. Once the penalty is removed, it will take another 6-12+ months to regain rankings.
Interestingly, suppose you stopped investing in Search Engine Optimisation (SEO) and content marketing. In that case, your ranking performance will drop, and within 1-2 months, if there is little change once local optimisation work has ceased, you can expect a 4% drop. If you do nothing for 3-6 months, expect a 20% drop. 6-12 months, you will notice a 34% drop. In 12-24 months, you will notice a 44% drop off, and if there is no optimised work for two years, you can expect to encounter a 51% drop, Source- BrightLocal.
This is the difference between the two. There is a difference between a traditional SEO strategy that focuses on improving your website’s visibility on a national or global scale and a local SEO strategy that allows you to connect with users in your local area through local search results e.g. physical city, town, postcode.
Specifically, you will need local SEO if you have a local business (i.e., a local one). Local SEO is essential if you have a brick-and-mortar business (or a few) on the ground or a business that provides services to the local area.
An excellent example of a local service business is a plumber. If you have a water leak at home, you will want to find a ‘local’ plumber fast, and not a plumber located at the other end of the country… This is why local SEO is so important to small size businesses, because the best optimised local business for your local search will be first on the list.
The following are the top five reasons why a small business owner may wish to include local SEO in their marketing strategies:
“Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search.”
It is simply a matter of building relevance and prominence on Google to dominate local search results. Which is why it is advantageous to work with a local SEO marketing agency who understands SEO best practices.
You’ll find local results across Google, including Maps and Search, when someone searches for a business or place near their location. You may search on your mobile device for “Indian Restaurant” and local results where you are located. Google will show you nearby restaurants that may interest you. If you use the term “Indian restaurants in London,” Google will show you a list of popular Indian restaurants in London.
Use Google My Business to claim and update your business information and improve your local ranking.
Update your business information for better visibility.
Your business may not show up for relevant searches in your area. If you want your business to be found in local search results as often as possible, make sure your Google My Business information is accurate, complete, and engaging. Here are some tips:
1. Make sure your Google My Business profile is complete.
2. Please provide information such as your physical address, phone number, category, and business attributes.
We’ll make sure your business details and location are fully understood by Google, so they’re relevant to your local customers.
Relevance primarily determines local results, distance, and prominence. Google will find the best match for your search by combining these factors. For instance, Google’s algorithms may determine that a business farther away from your location has what you’re looking for more than one closer to you, and therefore rank it higher in local results.
The relevance of a local Business Profile refers to how closely one is searching for. Complete and detailed business information will help Google better understand your business and match your profile to relevant searches.
Distance determines the distance between each potential search result and the location term used in a search.
Suppose the user does not specify a location in their search. In that case, Google will calculate distance based on the information we have about their location.
Can be defined as the level of recognition a business has. There are some places where local search results attempt to reflect their prominence. In addition, famous landmarks such as hotels and well-known store chains will also appear in local search results, dependent on information about a business across the web, such as links, articles, and directories.
Review counts and ratings are some elements that can improve your local ranking by getting more positive ratings. Reviews from users can count towards better SEO rankings, and search engine results are also important. Therefore, SEO best practices must also be considered. The position of your website to Google keeps the details of its search algorithm confidential to ensure a fair ranking system for all users. There is no way to request or pay for a higher local ranking. To make the ranking system equal for all, Google keeps the search algorithm details confidential.