Shopify SEO services designed to send traffic to your Shopify Store
Are you looking to increase sales, find new customers, or grow to find more customers? Is your industry niche competitive, or do you own a new store that’s struggling to attract paying customers? Does your live Shopify store have technical SEO issues that are holding you back? Our Shopify SEO agency provides affordable SEO to Shopify eCommerce stores.
Shopify SEO strategies
Lowering the cost of your online advertising
Higher ranking, more sales
Let someone else like us fully optimise your Shopify store
Your Shopify store is dead without regular traffic that converts into sales
SEO is a long-term digital marketing strategy designed to improve your search engine ranking and online presence, so your online store can compete online.
Ecommerce success is more than just having a beautiful Shopify website — you need a healthy amount of traffic to your online store. In a Statista survey, direct-to-site, email, and SEO were the leading traffic drivers.
So, if your Shopify store doesn’t attract the right traffic or if competitors are always outranking you in Google for the same or alternative products, then it’s time to change.
Our Shopify Search Engine Optimisation (SEO) puts life into your eCommerce store to gain a competitive edge & gain potential customers.
Our core Shopify SEO services for SMBs
Get your Shopify site found, rank high in the search results, outrank your competitors’ products & gain more sales than before. Here’s the Shopify SEO marketing service work we do:
Store & SEO Audit
We perform site-wide audits, product audits, content audits and SEO audits for your Shopify store. Only then can you determine how it currently performs and identify areas where you can improve. You want this store to be as profitable as possible. That can only happen if we’re armed with the knowledge needed to make the store a roaring success.
Keyword Research & Competitor Analysis
We’ll conduct keyword research to understand how your website works and what opportunities you’re missing. We’ll also look at your competitors’ keyword opportunities to exploit and how they rank in Google and Bing. We’ll also focus on finding new keywords for your SEO growth strategy.
Content Creation & Management
Even Shopify stores need content, a lot of content. Communicating with existing customers or educating and attracting new customers requires excellent content. We produce regular blogs and SEO optimised content marketing. We can create new pages, Email Marketing, & much more, all aligned to the SEO and growth strategy.
On-Page & Technical SEO
On-page Shopify SEO consists of optimising individual pages for the target keywords (product, company pages, blogs). Our technical Shopify SEO fixes issues that affect your store’s performance, site structure, duplicate content, schema markups, and more.
Backlinks are vital because they help with rankings and building authority. Our affordable Link Building services & Custom Outreach service is where we build high-quality backlinks from other websites back to your store, which is crucial for eCommerce growth.
Before we start an SEO campaign, many white hat Shopify SEO strategies the Dynamics Tech team can choose from, depending on your eCommerce needs, issues, and budget. We’ll develop a winning short & long-term strategy which is the best way and right for you.
Brand Reputation Management SEO
We help store owners gain more customer product reviews, increase sales, trust, and search engine rankings. We also repair any damage caused by poor quality SEO services, competitor sabotage or general unfortunate reputation headaches, including negative poor reviews or online trolling. If you’ve become a victim & need help restoring or maintaining your brand’s reputation, then get in touch.
Conversion Rate Optimisation
We use analytics, user feedback, email marketing and user on-page tracking to improve digital marketing spend, return on investment, and increase sales conversation rate performance on your store. We take time to tweak, refine, and untimely strengthen your website’s UX, specifically designed to encourage existing visitors to take action, checkout or get in touch.
Social Media Marketing, Selling & Strategy
Social media marketing and social selling are huge channels for Shopify and other eCommerce platforms if done right. We can help you develop your strategy, deliver social media marketing, and set up technical integration between your store and Facebook, Instagram, Pinterest or Twitter so you can sell more.
Want a Free Shopify SEO Quote?
As an independent Shopify SEO company, technology and digital marketing company, let’s have a chat first, to understand a bit more about your business needs.
Benefits of SEO for Shopify eCommerce
SEO allows you to generate a massive amount of awareness online as people search for words and topics related to your products and niche. With that awareness, you can get them to visit your Shopify site, engage and start their sales journey to become customers.
Most Frequent Questions
Below are answers to the most often asked questions about Shopify SEO.
SEO stands for Search Engine Optimisation, and SEO is the practice of ranking a website on search engines to increase its content visibility when users search-relevant keywords and queries.
As you improve your site with various keywords, images, videos, technical improvements and add more relevant web pages and topics plus develop your supporting business entities (social media profiles, citations, links, GMB, brand awareness, trust, authority), you will begin to see an increase in the organic traffic the site receives. Organic search traffic is a term used to describe visitors from search engines’ natural listings rather than paid ads.
Therefore, SEO is the work done to optimise the website, the content and supporting entities to improve the site’s ranking capabilities to be found in the desired search type and with the right query. Speak to our Shopify SEO experts if you have more questions.
Generally, yes, unless you already have a strong customer database that can support sales. Alternatively, you run ads and can afford to carry on running PPC campaigns or have a decent social media pipeline of buyers and influencers.
However, if your Shopify store needs to grow and find new customers, you may have a blog. Still, it’s not optimised to gain new organic traffic. It would be best to adopt SEO strategies and tactics to acquire new organic traffic to your store, which can turn into new customers, new social media fans, or help build your marketing databases.
Search engine optimisation offers a way to gain traffic without paying for each & every click if you were to use paid ads.
Suppose you’re able to rank your store at the top of the search engine for your target keywords and queries. In that case, you’ll benefit from a stream of organic traffic that won’t have click costs associated with it. In time this can lower the cost per sale and increase your profit margins.
If you’re ignoring SEO, your competitors are gaining this traffic, and I bet you don’t like giving money away to someone else? Most eCommerce business owners cannot ignore the importance of SEO.
No matter what type of business you run, whether you’re selling products or services online or are a global corporation, you need to be paying attention to your SEO strategy.
Let our Shopify SEO experts give your site a once over with a free SEO audit. If search engines are not displaying your products at the end of the day, then SEO PPC will help increase traffic and sales.
Yes, it will, as long as you have an SEO strategy in place to optimise your blog posts. Otherwise, you could be blogging for no reason without gaining the results from your hard work.
For your blog to help your Shopify store grow, we would first recommend conducting customer research and developing your target persona. This is classic content marketing. There is no point in writing unless you know whom you are writing for. This work takes time to develop and needs to be reviewed as you gather more data.
The second part is to do your keyword research and competitor research. It helps tremendously if you have keyword research tools that can help you because it takes time, and it is not as simple as you might expect.
You can create keyword content maps and topic clusters.
Then you assign each keyword with its search query intent – is it informational, navigational, transactional, or commercial?
Draw up a list of keywords that your target customers and the audience would use to find your store, products, category pages, services, and niche.
Some store owners do a fantastic job with their blog and provide real value to grow their business. In contrast, many more online stores fail to grasp the core benefit of having a blog and not optimising their posts.
For example, we recently built a Shopify store for a vegan cheese company. This is a relatively new niche with few competitors. Yet, we found some great keywords with low competition during our keyword research.
Besides optimising every product, the store sells and the category pages, we have built two blogs.
The first blog focused on vegan recipes so people could be inspired. Not only did we create vegan recipes that included the cheese we sold, but we also targeted high-traffic keywords that over time would yield high organic traffic – for example, Vegan Spinach & Ricotta Cannelloni Fresh spinach and basil mixed with easy to whip up dairy-free ricotta, stuffed into cannelloni pasta, and coated in tomato sauce. So delicious no one will even know it’s vegan! This was a recipe that people could follow along with and gain inspiration from using vegan cheese.
The second blog we created for this store was more topic-focused covering, vegan issues and other people’s recipes.
I would strongly advise you to take a look at our work on this site. The blogs are fantastic to read even if you’re not a vegan, and yes, I’m not a vegan, nor was the client. Still, it was a business that spotted a gap in the market.
With the proper SEO strategy, they could drive sales to the site—for example, The Art of Vegan Brownie Baking (Learn How to Make Brownies Literally Perfect). Or read 5 Easy and Delicious Vegan Lunch Ideas for Busy Mums; as you can see, our target here wasn’t to focus on vegan cheese but to focus on veganism and our ideal target customer. For this client, we created multiple target personas and crafted blogs that these personas would find interesting.
Your blog’s focus isn’t always on helping you sell your products but to inspire and delight new and existing customers.
It should be designed to build your brand, company voice, authority, and trustworthiness for Google.
This will help build your email marketing list, communicate with your customers about sales offers and more interesting blogs.
Plus, if you choose suitable topics, you can cover much content on the subject, which means endless possibilities. By doing so, you will be adding more and more keywords to Google and Bing to the index. Therefore, you will gain more traffic from Google and Bing and Yahoo, covering more keywords that will help you outrank the competition.
Blogging does take time; it is a long-term investment, but if you are serious about your eCommerce store, sell your products and services. If you have researched your niche, so you know what the end game possibilities are in sales, organic traffic and profit, then blogging with SEO in mind is necessary.
Contact us for blogging and Shopify SEO strategy and consultancy 01530 440354.
That’s a good question. The correct answer would be either SEO or PPC method as long as they deliver the business’s results.
For a Shopify store that uses ads, your metric will be ROAS – ROAS stands for a return on ad spend. This marketing metric measures the amount of revenue your business earns for each pound/dollar it spends on advertising. ROAS is practically the same as another metric you’re probably familiar with for all intents and purposes: return on investment or ROI.
From a strategic perspective, PPC is quick and can return results pretty instantly, as it can drive traffic directly to your product pages, unlike SEO work that can take months and months for rankings to improve.
It also depends on the keywords you are targeting. Cost-Per-Click is affordable. For SEO, the target keyword is a realistic target with a relatively low competition rate or a big enough budget long-term commitment.
Current statistics show that conversation rates from SEO are higher than the conversion rate from PCC.
Average eCommerce conversion rates range from 3% to 4%, with 43% of eCommerce traffic coming from organic Google searches. This means it’s still essential to building your eCommerce site with SEO in mind.
For proper growth, we recommend you use both strategies to achieve the best results for the business.
To get started with improving traffic and sales, with either PPC, please speak to our Shopify PPC team. For all search optimisations, please let us know and call our next-level eCommerce SEO team.
The Shopify app store does provide SEO apps you can install yourself and get basic on-page SEO work done.
There isn’t one app for Shopify that can be considered the best SEO app. However, there are many apps you can trial like:
- SEO Manager
- Automatic SEO Optimizer
- Ultra SEO, Smart SEO
- ReloadSEO, SEOMetrks Marketing Tools
- SEO Optimizer
- JSON-LD for SEO
- SEO Expert Pro
- SEO King
- Bulk Image Edit – Image SEO
- AVADA SEO Image Optimizer
- SEO Products Optimizer
- AMP by Shop Sheriff
- SEO Assistant by Buymaxx.
However, most of these apps are costly, ranging from £14/$20 – £42/$60 a month, which is outrageous.
If you consider WordPress, the two best SEO plugins are Yoast and RankMath, and they are both free and are totally brilliant. Shopify does always appear to be behind the curve for apps/plugins rather than WordPress.
But like WordPress, if you blog your store down with too many apps and plugins, it can and will slow your site down, which is terrible for eCommerce.
It is important to know your site needs and whether you have any SEO knowledge or professional tools. Those with more SEO skills might benefit from more technical apps or use their knowledge.
Yet. You won’t need any SEO apps for Shopify if you hire a Shopify SEO company to do the work.
These apps are all still restricted in terms of SEO.
It is wise to consider apps for Metadata editing in bulk. If you have many products, having an app to help you edit metadata and Alt Tags helps a lot.
We would also recommend using an Image Optimiser to compress the image files and improve the on-page speed.
However, please don’t rely entirely on these apps because it is wise to optimise your images before importing them into Shopify. This will give you the best result.
Feel free to call and speak to our Shopify SEO experts about your eCommerce SEO concerns today.
Well, SEO for Shopify is not hugely different from SEO for other websites. However, as an eCommerce platform, Shopify does a few technical snags when it comes to SEO.
I remember building my first Shopify store about 5-6 years ago and running the site through various SEO tools like SEMrush and noticing multiple H1 tags on all the product pages. Generally, this isn’t good for SEO as you should only have 1 H1 title per page. For the life of me, I couldn’t understand why this new site had multiple H1 tags and how to solve the issue, but in the end, I solved it and had to make changes to the liquid code. Since then, it’s quite clear you do need to make quite a lot of changes to your Shopify liquid code for SEO because, out of the box, some Shopify themes are not well suited for SEO.
But to answer your question, how do you do SEO for Shopify websites? Well, if it is a live store with products, then start with an audit.
Once you have done the audit, you can fix any issues.
The second stage would be to review your traffic & sales reports to understand what’s working, why, and maybe why not. You may or may not already have a Google Analytics or Google Search Console setup. Still, it is highly recommended to use SEO tools like SEMrush, Ahrefs, Screaming Frog for your keyword research, competitor research, and some technical audits.
With all the new data at hand, you can analyse how the store works, learn more about the customers, and find the store. Look at your competitors and understand what works for them and what opportunities they might offer.
You might want to focus on improving your blog. This can significantly improve the rankings and Domain Authority of the site. This would include focusing on the content, making it better for SEO, and adding more content. Work out a backlink profile plan and acquire new backlinks to improve the site’s authority quickly. This will help speed up SEO work on individual product pages.
More often than not, it’s not possible to write enough content for product pages. A product page of 200-300 words will not rank well for Google unless supported with backlinks, internal links that drive traffic from the blog to the product page. One trick is to add accordions which are drop-down boxes whereby you can hide content without being taken over the product page. Again, more often than not, these features are not present within either the free Shopify theme or on quite a few of the Premium themes. This work requires a Shopify developer to add drop-down boxes to add more content to rank the product pages.
Ensuring that your store is trustworthy and secure is crucial for your search visibility. Through several elements, including SSL certificates, social proofs, and affiliated associations or memberships, customers & search engines can feel more comfortable that your Shopify store is secure.
Great content can be promoted through other external websites, increasing your credibility and authority in search engines and shoppers’ eyes. The higher the quality and relevant links you can achieve, the more reputable you will be.
Both shoppers and search engines love to see great content, whether it’s articles and blogs, product descriptions, reviews, images or videos. Our SEO agency will develop content strategies to follow specific keywords to uncover all possibilities.
As search engines become more sophisticated in assessing websites, improving the shopping experience and increasing conversion rates are critical components of our SEO strategies. The longer you can keep customers on your store browsing products, the more positive affects you will reap.
With our SEO team and expert-driven SEO for Shopify websites, we can support your business to move to the stage of your eCommerce growth. Let’s get our SEO agency working and generate some results. Call 01530 440354.