Online Reputation Management Services for Small Businesses

Your online reputation is how others see your business, services, and products when searching for you online. This includes online reviews. Online reputation management from Dynamics Tech provides a means to enhance your brand reputation with online reputation management tools to generate more online reviews. Other vital services we offer include online review reputation monitoring, content creation, social media, review management, crisis response, positive reputation management and strategic public relations.

Why not schedule a meeting with an internet reputation management expert to learn more about your options now that you know what we do? A dedicated online reputation manager will handle your online reputation management campaign.

Keeping track of your online brand reputation isn’t always easy if you don’t have the right tools. Depending on the size of your business, you could use news monitoring services like Meltwater or free services such as Google Alerts that look for your brand name in their search results. Social media mentions many paid and free tools to try like Hootsuite, TweetDeck, or services like Loomy, Social Baker. Here at Dynamics Tech, we monitor sites like Google, Facebook, Yell, and TripAdvisor and alert you when customers leave feedback so you can react and respond quickly.

Everyone now has easy access to a Google search engine or uses social media, meaning people don’t have to look far to find either positive content or negative content about various brands, products or services.

A positive online brand reputation will inspire customer loyalty, drive bottom-line growth, and improve your customer’s confidence in your company’s brand reputation.

There are proven strategies you can use to improve your online presence. Foremost, understand how your customers find you and interact with you. According to Adaptive Marketing, 97% of consumers use the internet to find a business. That’s why having an online presence is important. Google your own business, your products or services, and see what results come up. If you can’t find what you are looking for, imagine what it is like for your customers.

Optimise how visitors find you in search results. If you already have a website, focus on Search Engine Optimisation (SEO) and consider running online ad campaigns.

If you are a small or new business, create a Google My Business account and optimise your profile.

If customers are already looking for you online, then what feedback are they leaving about your business? How many reviews do you have compared to your competitors? What tools are you using to help collect reviews and feedback? What metrics are you using to understand how customers feel, such as the Net Promoter Score system?

Produce content, showcase who you are, what you do, and how your products and services solve customers’ problems and stand out from your competitors. Use social media like Facebook, Instagram, YouTube, Twitter, Pinterest, Etsy, Poshmark, Goodreads, or Amazon to amplify your messages and put your products or services in front of more customers.

According to fastcompany.com, poor reputations often stem from one of three reasons: your attitude, behaviour, or lack of professionalism.

58% of companies have received fake reviews, in addition to monitoring genuine reviews.

Negative fake reviews are no doubt devastating for a business. However, fake reviews can be equally harmful – if a business endorses the review or leaves it up and the customer discovers it is fake, the business could be outed.

One of our clients received a 1 Star review complaint on Google. The owner was devastated, but knew deep down it wasn’t anything they had done wrong. Prior to this review, our customer received nothing lower than 5 stars, so this was an enormous blow to their score.

Still, the business bounced back by focusing on their active customers, and as soon as possible gained ten new 5-star reviews within a week on Google to counteract one negative feedback. You can only do this if you have the right reputation management service tools to keep your reputation in place.

Fake reviews are difficult to spot and can have a negative impact on consumers’ buying decisions.

Identify fake reviews and report them to a site that hosts them. Responding openly and accurately to reviews – being professional and precise – is imperative. Minimise the impact of bad reviews by collecting more positive reviews from real customers who have had a positive experience with your brand.

Using our online review management software, we can manage your reviews on your behalf, respond appropriately to each in a timely manner, and handle any negative or fake reviews.

Are you still unsure of the importance of search engine reputation management?

A dissatisfied customer can negatively impact your brand’s online reputation. Negative online reviews can lead to cancellations of orders, bookings, new job seekers and subscriptions. They can affect not just your sales, but all your marketing efforts and public perception.

A poor reputation management strategy can also result in:

• Low rankings in search engines
• Decreased trust
• Revenue loss
• Increased marketing costs
• Reduced profitability
• Poor customer engagement
• Brand reputation damaged
• Customer and employee retention decreased

Make sure your business’s online reputation is in good hands by choosing a reputation management company committed to making a positive impact.

To learn more about how to improve your reputation management strategy and get more reviews, contact our digital marketing agency today.