We manage your Microsoft Advertising UK account as a service that helps you gain new customers.
We’ve invested in the latest search Ads management tools, training, auditing, reporting & landing page software to give advertising clients the best opportunity to gain traffic, higher conversations, make their daily budget go further, gain more qualified leads than their competitors, and provide them with the edge for gaining new customers.
Expand your advertising and get more for less.
Online advertising made easy
As an Ads Management Company, we will take over your new or existing Microsoft Advertising UK (formerly Bing Ads) account and handle every step of the process to gain new leads and sales.
Conversion-driven campaigns
Successful campaigns mean more leads and conversions that return on your daily ad spend. Working in tandem with Google Ads, we'll work hard to refine and improve the conversation rate, so you get the right clicks and a high conversation rate above-average rates.
Microsoft Advertising monitoring & optimisation services
Once your ad campaigns start, we pay attention to detail to further optimise your advertising account, focusing on conversions and lowering customer acquisition costs. Our Ads team handles everything for you to ensure that your Microsoft Advertising campaigns continually benefit the business while providing the best returns possible for your advertising spend.
What is Microsoft Advertising?
The Microsoft Advertising platform is a service that provides Pay-Per-Click advertising for businesses on both the Bing and Yahoo! organic search engines and the Microsoft Search Network, which includes Windows 10, Outlook.com, Cortana, Edge and Office. Further, it includes exclusive publishing partnerships, extending to readers who visit Yahoo, AOL, Gumtree, InfoSpace, Amazon, Apple and more. This accounts for 20.5% of the UK desktop search market.
Why does Microsoft Advertising matter?
If you want to improve your chances of promoting your product catalog and services, gaining clicks, leads & sales, then using Microsoft Ads matters. Here’s why:
Desktop Search Market
The Bing Network forms 34.7% of the US Desktop search and 21% of the UK Desktop search markets.
Huge reach
With a single Bing ad, you can reach 162 million unique searchers using Microsoft Search Network & Yahoo sites, which represent 30% of total search engine traffic share and over 6 billion searches a month. (Jan 2012)
Get clicks for your campaigns
Web searchers using Microsoft & Yahoo sites will spend 21.5% more than the average searcher.
Lower price per click (CPC)
Since fewer advertisers use Microsoft Advertising, you can pay a lot less for a click on keywords than Google Ads (Formally AdWords). Therefore, you drive more leads, traffic and sales for much less money, and the difference can be as high as 50%.
The importance of Microsoft Ads.
Marketers are shifting their attention to refocusing on what counts: people. The intent of the internet user’s search and user profile data can be mixed to make a decisive match between a person’s needs & an advertiser’s offering to deliver better results. Powered by the Microsoft Graph & Artificial Intelligence (AI), the Microsoft Audience Network helps create new Microsoft Audience Ads that reach your ideal customer.
Customer intent
Customer profile
Location and device
Customer intent
Remarketing, In-market Audiences for search, Custom Audiences, and Product Audiences.
Customer profile
LinkedIn profile targeting includes companies, industries, and job functions. Age and gender targeting.
Location and device
Location targeting and device targeting.
Want a Free Microsoft Advertising Management Quote?
Let us give you a quote for how our Pay-Per-Click Management services work.
Our core Microsoft Ads management services.
Increase profits and capitalise on new opportunities with online Ads management by working with a small business, Microsoft Advertising Agency. Here’s our Microsoft Ad management services:
Ads Account
Audit & Business Review
If you already have Microsoft Ads and/or a Google Ads Account. In that case, we run a performance audit & hunt for improvements. Once done, we can chat about your business goals, advertising goal, target customers’ search, daily campaign budget range and ad campaign expectations. Only then can you determine the issues and where you need to be.
Research, Competitor Analysis & Account Setup
Research is the starting point, including ad strategy, customer demand and keyword planning, competitor intelligence, your USP, irresistible offers, creating compelling ads to customers and landing pages. As per your business needs, we’ve set up all target audience intelligence parameters, audience ads settings, & conversion tracking systems.
Campaign Management & Ad Optimisation
We regularly manage your campaigns for maximum profitability and ensure campaigns are optimised wherever possible. This includes fully-fledged advertising campaign building, re-optimising ads and copy, bid management and daily routine optimisation. We’re constantly making improvements and constantly checking to improve the campaigns we’re working on.
Campaign
Setup
Keyword Research, Ultimate Keywords, Unlimited Ads, Negative Keywords, Competitive Analysis, Ad Group Setup, Extensions, Ad Copy and Optimisation, Location-Based Targeting, Ad Scheduling, Regular Bid Adjustments, Optimisation, Post-Click Landing Page Optimisation, Performance reports and more.
Monthly Campaign Management
We will do Campaign Performance Monitoring, Performance Reporting, In-Depth Campaign Analysis, Conversion Goals/Tracking Optimisation, Budget and Bid Maintenance. Pause of Low Performers, Target Keywords and Ad Expansion, Quality Score & CTR Growth, Ad Remarketing (if required), Facebook Ad & Google Ads management service and more.
General Account & Campaign Support
Our Microsoft Ad Management Service support will include Dedicated Campaign Manager, Weekday and Weekend Support (within reason), Phone, Email address, Video and Text Availability, On-site Training and Consultancy (ad-hoc payment required).
New to Microsoft Ads and not sure where to start?
If you don’t already have a Microsoft Advertising Account for your business, don’t have a Microsoft account or are unsure where to start with online advertising, Dynamics Tech can help. We are online ad specialists here to help you get the most out of your ad budget.
