We’ve invested in the latest Ads management tools, training, auditing, reporting & landing page software to give clients the best opportunity of gaining traffic, higher conversations, making their daily budget go further, gaining more qualified leads than their competitors and giving them the edge for gaining new customers.
As an Ads Management Company, we will take over your new or existing Microsoft Advertising UK (formerly Bing Ads) account and handle every step of the process to gain you new leads and sales.
Successful campaigns mean more leads and conversions that bring a return on your ad spend. Working in tandem with Google Ads, we'll work hard to refine and improve the conversation rate, so you get the right clicks and a high conversation rate above-average rates.
Once your ad campaigns start, we pay attention to detail to further optimise your account, focusing on conversions and lowering customer acquisition costs. Our Ads team handles everything for you to ensure that your Microsoft Advertising campaigns continually benefit the business while providing the best returns possible for your advertising spend.
Microsoft Advertising is a service that provides Pay-Per-Click advertising for businesses on both the Bing and Yahoo! search engines and the Microsoft Search Network, which includes Windows 10, Outlook.com, Cortana, Edge and Office.
Further more it includes exclusive publishing partnerships, extending to readers who visit Yahoo and AOL, Gumtree, InfoSpace and platforms such as Amazon, Apple and more. This accounts for 20.5% of the desktop search market in the UK.
If you want to improve your chances of promoting your product and services, gaining clicks, leads & sales, then using Microsoft Ads matters. Here’s why:
The Bing Network forms 34.7% of the US Desktop search and 21% of the UK desktop search markets.
With a single Bing ad, you can reach 162 million unique searchers using Microsoft Search Network & Yahoo sites, which amounts to 30% of total search engine share and over 6 billion searches a month. (Jan 2012)
Web searchers using Microsoft & Yahoo sites are expected to spend 21.5% more than the average searcher.
Since fewer advertisers are using Microsoft Advertising, you can pay a lot less for a click on keywords than Google Ads (Formally AdWords). Therefore, you drive more leads, traffic and sales for much less money, and the difference can be as high as 50%.
Marketers are shifting their attention to refocus on what counts: people. The intent of the user’s search and user profile data can be mixed to make a decisive match between a person’s needs & an advertiser’s offering to deliver better results. Powered by the Microsoft Graph & artificial intelligence (AI), the Microsoft Audience Network helps creates new Microsoft Audience Ads which reach your ideal customer.
Let us give you a quote for our Pay-Per-Click Management services work.
If you already have a Microsoft Ads and/or a Google Ads Account. In that case, we run a performance audit & look for improvements. Once done, we can chat about your business goals, target customers, budget and ad campaign expectations. Only then can you determine the issues and where you need to be.
Research is the starting point, including ad strategy, customer demand and keyword planning, competitor intelligence, your USP, and irresistible offers, creating compelling ads and landing pages. As per your business needs, we’ve set up all the campaign parameters, settings & conversion tracking.
We regularly manage your campaigns for maximum profitability and ensure campaigns are optimised wherever possible. This includes campaign building, re-optimising ads and copy, bid management and daily routine optimisation. We’re be continually making improvements and constantly looking to improve the campaigns we’re working on.
It would include Keyword Research, Ultimate Keywords, Unlimited Ads, Negative keywords, Competitive Analysis, Ad group Setup, Extensions, Ad Copy and Optimisation, Location-Based Targeting, Ad Scheduling, Regular Bid Adjustments, Optimisation, Post-Click Landing Page Optimisation, Reports and more.
We will do Performance Monitoring, Performance Reporting, In-Depth Campaign Analysis, Conversion/Tracking Optimisation, Budget and Bid Maintenance. Pause of Low Performers, Keywords and Ad Expansion, Quality Score & CTR Growth, Ad Remarketing (if required), Facebook Ad & Google Ads management service and more.
Our Microsoft Ad Management Service support will include Dedicated Campaign Manager, Weekday and Weekend Support (within reason), Phone, Email, Video and Text Availability, On-site Training and Consultancy (Ad-hoc payment required).