Shopify PPC Services

Pay-Per-Click (PPC) is an online marketing method. It sends traffic to a website landing page (product webpage, service page – a money page). The business then pays the advertising channel every time someone clicks on an ad.

There are several types of PPC Digital Marketing ads. This includes Display Advertising, Paid Search, Google Shopping, Social Media Marketing Ads, Retargeting and Remarketing advertising. Also, Video Ads, Mobile Advertising, Native, Email Marketing, and Audi Advertising.

PPC is a pivotal piece of your Shopify marketing mix. This is one of the greatest ways to expand your reach and find new consumers for your store. Please speak with our PPC experts first.

Many PPC types can be used, but the most common for Shopify clients’ campaigns are:

Paid Search Advertising
This is the most applied method for eCommerce. These are textual ads that show up at the top of the Google results page. If you’re searching for “pillowcases”, you get this:

These are paid ads. The picture shows two types of advertisements. — Search Ads & Google Shopping.

The search is in the second section, and each ad is higher than the organic results.

The first section is Google Shopping Advertising. Ecommerce stores use Google shopping to help sell merchandise.

Display Advertising
Remember browsing a website and seeing ads on a page? You may see ads on news sites, old websites, informational sites, view websites.

You may remember seeing ads showing an item/product or service of something you were looking for and wondered how they knew that?

For example, pay-per-click advertising might look like this:

They are advertisements displayed on the Google Display network.

These sites partner with Google by providing Google with advertising space, such as a street billboard.

Social media advertisements
You’re acquainted with the ads on Facebook, Instagram, Twitter, and LinkedIn. Advertise on Tumblr, Reddit, Pinterest, and Facebook as well.

These pay-per-click ads work similarly to the Google Display Network. Gain a dedicated space in the social media field devoted to display ads, except social 2.0 websites rather than Google.

Remarketing Advertising
Division of Display and Social Advertising. This method targets users who have already visited your Shopify site or a specific part of your store (for example, making it part of the way through the cart but not converting).

This means that if a user has been to your site, we may display ads for your site to that specific user. We can post the same product they were looking for. High conversion ads. We know that the user is engaged and can be ready for conversion.

Retargeting and remarketing ads work as part of an existing campaign. This will help pick up any missed opportunities and add them back into the sales funnel. Not everyone will buy for the first time visiting your store. But when they do, your remarketing campaigns can push folks along or re-engage with them.

Our dedicated team of PPC experts designs brilliant advertising campaigns that will help you sell. Contact us.

Although not necessarily. Think of PPC advertising as any other form of advertising – television, newspaper, poster advertising, radio advertising – PPC showcases your company brand, product/service to a vast crowd. PPC is better targeted.

With PPC, you can do more selective targeting and receive better qualified customers.

To determine if PPC is suitable, ask your Shopify store owner if they’re interested:

• More exposure
• Increase sales
• Generate lead enquires

If the answer is yes, you need a Shopify PPC campaign.

Most, if not all, Shopify business owners are large or small, prepared and wanting. But it worries many small business owners who are too small to compete.

Some say they do not have the technical ability to carry out tasks, direct, or manage a PPC campaign. Owners said they had tried before but did not get the results they wanted. They feel they do not have sufficient money for online advertising campaigns.

You don’t need to spend the most to get big returns, and your eCommerce store is not too small. If the campaign works, launch advertising campaigns on smaller budgets and make a profit.

PPC can be used with or without search engine optimisation (SEO). You might be better doing both.

PPC helps with SEO. This can help send traffic to a website to raise the click-through-rate (CTR).

New traffic by visiting the product page will help set off different search engine signals like Google or Bing.

Not every business can afford to run both SEO and PPC campaigns simultaneously, but both should be part of your Shopify short- and long-term digital marketing strategy to grow sales.

Ecommerce PPC campaigns are not as straightforward as setting up a few ads. You could have a lot of products… Some stores have hundreds, if not thousands, of products.

A successful PPC campaign requires detailed research (products, keywords, customers/buyers, competitors and stores), targeting, testing and continuous optimisation to achieve good revenue returns that drive business growth.

PPC Digital Marketing Agency’s job is to achieve your advertising goals and generate ROAS (return on ad spend) for the client.

Suppose you don’t have the necessary training, experience, and available time resources. Let alone much-needed third-party software solutions. In that case, the cost of your ads can slip away and waste your advertising budget.

At Dynamics Tech, get a dedicated PPC Account Manager whose job is to oversee ad campaigns. We follow pay-per-click best practices to make certain the PPC strategy supports your ad spend.

Please speak to our PPC advertising and Sales Representative or our PPC Account Manager for further information. Contact us for a quote.

There is no silver bullet for the PPC cost. On Google, PPC is a silent auction. Thus, how high you pay depends on the supply and demand for the keyword. But possibly! Be refined and focused. Understanding the average cost-per-click within your industry helps to know how much you expect to spend each time somebody clicks on your ad.

How much should I spend on PCC?

This isn’t easy–depending on various factors.

A significant factor is how your product on Shopify is already performing. Are you gaining traffic from organic search and are people buying? Have you gained positive feedback from customers who like the products and services you offer? If not, you might not have a product that people want to buy… or the service needs refining.

That said, I’m sure you did your preliminary product research and ironed out your service.

So, suppose you’re in a competitive niche. Then you’ll have to invest in competing for the exact keywords on Google Ads, or gaining a large audience on Facebook and Instagram, or find the low handing fruit.

If you’re in a new and growing space, spending large amounts will pay off after testing and building up your ad spending pot.

Make the most of the opportunity.

Suppose you’re in an unfamiliar niche (that hasn’t been tested and is unknown to a broader audience). In that case, we suggest a low budget to build up sales & gain feedback, refine the ad campaigns, landing pages and messages, and enhance customer service before going big.

In a new or untested industry niche, search keyword volume may be quite low.

People might not be familiar with your new product or service, so it will be hard to bid on keywords or phrases with little or no demand. If your product or service falls into this category, we suggest using Google Ads later. You can then focus on other marketing tactics such as blogging, public relations and guest post articles, backlinks, buyers’ guides, video, influencer marketing or brand awareness. Send traffic via Facebook and Instagram to warm up the market. Once done, you can revisit Google Ads once we have found traction.

Whatever your ad budget may be, our ad management fees of 15%-20% of your monthly budget. Plus, there are campaign setup fees and, if needed, landing page fees or rework the product webpages (graphic design, images, copy, technical improvements). We work with smaller eCommerce businesses. Most clients spend £600+ per month per channel (Google, Facebook, Instagram) on PPC.

The United Kingdom average cost-per-click of Google Ads on the Search Network is between £0.66 and £1.32. Rather than focusing on how much you think PPC should cost, focus on ROAS, a UK PPC agency can get for you that you can’t get yourself. There you get the best price-performance ratio. Be careful when you choose the cheapest UK PPC agency provides! 

Many PPC agencies focus on being cheap, or setup is people overseas, which often means relying on set-and-forget campaigns that don’t get the best returns for the client’s marketing spend. That’s not us. Our focus is on honest, direct campaigns that get the best out of every pound and help your small company grow.

Our digital marketing services are like a partnership. We need you as much as you need us. Let’s work together!

PPC campaigns can be a challenge to get right if you don’t have experience in paid search engine marketing.

The setup of an ad campaign should form part of your eCommerce marketing strategy and align with your business goals. Working with a PPC management agency will enable you to see results rather than worry about technical elements that make up pay-per-click ad campaign work.

As a PPC agency, Dynamics Tech is a certified Google Partner. This is due to our years of experience with Google Ads (Google AdWords) management, having supplied our ad campaign management PPC services to other small businesses.

Being a Google Partner means being recognised for our search advertising abilities, including best practises for creating, managing and optimising Google Ads search campaigns.

Our team knows how to make sure you get the most out of PPC by helping you grow your Shopify business and meet your goals. We will use whichever strategy will see the best results for your business. From expanded Google search ads to display ads, Google Shopping, remarketing ads, Facebook campaigns… Lots of possibilities.

We focus on reducing the Cost-Per-Click (CPC), including–increasing the ad quality score, A/B testing, landing page optimisation, tracking conversion, conversion optimisation, negative keywords and better ROAS.

Smaller businesses have smaller budgets and limited ad spending. Let alone afford costly campaign tools that help lower costs, use negative keywords, and improve ad spending per paid advertising campaign. We do this work and have the tools.

If you hire a data-driven PPC management agency like Dynamics Tech that understands small businesses, get an expert digital marketing agency for Google Ads, Bing Ads, and Facebook campaigns.

Get help with ad campaigns and strategy. Call 01530 440354.

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