Google Business Profile Setup Training & Audit

You may find that your business does not appear for relevant keyword searches in your local area or service areas. To maximise how often your customers notice your business in a local result, follow the following tasks in Google Business Profile or arrange a one-on-one call with a team member, who will guide you through the process and provide tips and advice specifically for your business and customer’s needs.

Gaining more visits, phone calls, or traffic to your website by providing & updating your business information in Google My Business will help your business rank in Google and enhance your business presence in Google Search and Google Maps. Our training will help.

Local search results favour the most relevant results for each search. Businesses with complete and accurate Google Business Profile information are easier to match with accurate searches. Make sure you’ve entered all your business information into Google Business Profile. Provide information like (but not limited to) your physical address, phone number, business category and attributes. Make sure you keep this information updated as your business changes.

Verify your Google Business Profile location to give it the best opportunity to appear for users across Google products, including Google Search or Maps.

There are multiple verification method, including phone verification and postcard. Google will send you a verification code that you can enter into the Google Business dashboard.

Entering and updating your opening hours, including special business hours for special events and holidays, lets potential customers know when you’re available and gives them confidence that it will be open when they travel to your business location. This needs to match your website and Google Business Profile listing.

Interacting with customers by responding to Google Business Profile reviews as they leave about your business is critical. Responding to reviews shows you value your customers and the feedback they leave about your business.

High-quality, positive Google Business Profile reviews from your customers will improve your business’s visibility in the search results & increase the likelihood that a potential customer will visit your location or call to enquire.

For example, a hair salon that’s 3.8 stars and a local competitor that’s 4.8 stars; well, Google’s algorithm will determine which Google My Business listing will be higher because customer reviews matter.

Google also encourages customers to leave customer feedback on Google Business Profile if they have visited that physical location. Use business reviews to get to know your customers.

Adding business photos and videos to your listings shows people your internal and external premises, goods, and business services, and can help you tell your business’ story.

Accurate and appealing posts, videos and photos may also show potential customers that your company offers what they’re searching for.

Adding 360 virtual tour photos to your Google Business Profile takes customers on a new online journey inside your actual business from Google Street View. Adding 360 photos from search will only enhance your listing and rank you higher than other businesses.

You might find that you have done all the above. Still, other businesses rank higher than your Google Business Profile listing. If you still cannot get into the Pack-3 Google Business Profile listing, the top 3 listings Google displays in its search results.

This is where more technical local SEO work is required, which includes optimising your business profile. This work includes adding keywords to your business profile and making sure it’s entirely up to date. Submitting COVID-19 updates, business FAQs, building backlinks, doing on-page SEO work, posting regular GMB posts, promotional offers, and news, plus high-quality photos with embedded location meta-data. This sort of Google Business Profile work is technical, and it would be best to hire a professional like ourselves. Click below to discover more.

As long as your business makes in-person contact with customers, you can have a profile, even if it does not have a physical address. You can also have a profile if you’re a hybrid business serving customers at your business address, as well as visiting or delivering directly to customers. If you’re a service-area business that delivers directly to customers and does not have an address at which to serve them, like a plumber or cleaning service, you can create a profile.