Google My Business Setup Services, Training & Audit

You may find that your business does not appear for relevant searches in your local area or service areas. To maximise how often your customers notice your business in a local result, follow the following tasks in GMB or arrange a one-on-one call with a support team member, who will guide you through the process and provide tips and advice specifically for your business and customer’s needs.

Gaining more visits, phone calls, or traffic to your website by providing & updating your business information in GMB will help your business rank in Google and enhance your presence in Google Search and Google Maps. Our training will help.

Local search results favour the most relevant results for each search, and businesses with complete and accurate GMB information are easier to match with accurate searches. Make sure you’ve entered all your business information into GMB. Provide information like (but not limited to) your physical address, phone number, business category and attributes. Make sure you keep this information updated as your business changes.

Verify your business location to give it the best opportunity to appear for users across Google products, including Google Maps and Google Search.

Entering and updating your opening hours, including special hours for special events and holidays, lets potential customers know when you’re available and gives them confidence that it will be open when they travel to your location. This needs to match your website and Google My Business listing.

Interacting with customers by responding to Google My Business reviews as they leave about your business is critical. Responding to reviews shows you value your customers and the feedback they leave about your business.

High-quality, positive Google My Business reviews from your customers will improve your business’s visibility in the search results & increase the likelihood that a potential customer will visit your location or call to enquire.

For example, a hair salon that’s 3.8 stars and a local competitor that’s 4.8 stars; well, Google’s algorithm will determine which Google My Business listing will be higher because customer reviews matter.

Google also encourages customers to leave customer feedback on Google My Business if they know they have visited that physical location. Use Reviews to get to know your customers.

Adding photos and videos to your listings shows people your internal and external premises, goods, and services. It can help you tell your business’ story. Accurate and appealing business posts, videos, and photos may also show potential customers that your company offers what they’re searching for. Adding 360 virtual tour photos to your Google My Business takes customers on a new online journey inside your business from Google Street View. Adding 360 photos will only enhance your listing and rank you higher than other businesses that don’t.

You might find that you have done all the above, but other businesses are ranking higher than your Google My Business listing. You still cannot get into the Pack-3 Google My Business listing, the top 3 listings Google displays in its search results.

This is where more technical local SEO work is required, which includes optimising your business profile. This work includes adding keywords to your business profile and making sure it’s completely up to date. Submitting COVID-19 updates, FAQs, building backlinks, doing on-page SEO work, and posting regular GMB posts, offers, and news, plus high-quality photos with embedded location meta-data. This sort of Google My Business work is technical, and it would be best to hire a professional like ourselves. Click below to discover more.