Affordable SEO for Small Business UK

SEO stands for Search Engine Optimisation. SEO is the practice of ranking a website on the search engine to increase its content visibility when users search-relevant keywords and queries.

There are many search engines, including Google, YouTube, Yahoo, Ask, DuckDuckGo, Naver, Amazon, Facebook, Microsoft Bing, Yippy Search, Baidu, Yandex, Contextual Web Search, Ecosia. Plus, each search engine also has versions for different countries, cities and search types like News, Images, Video, Shopping products, Books, Maps to refine a search.

As you improve your site with various keywords, images, videos, technical improvements, and add more relevant web pages and topics, plus develop your supporting business entities (social media profiles, citations, links, GMB, brand awareness, trust, authority), you will see an increase in organic traffic the site receives. Organic search traffic is a term used to describe visitors from a search engine’s natural listings rather than paid ads.

Therefore, SEO is the work done to optimise the website, the content and supporting entities to improve the site’s ranking capabilities to be found in the desired search type and with the right query. Speak to our SEO experts if you have more questions.

Yes, if your small business has a website, and you want people to find you online, you should adopt SEO strategies and tactics. Search engine optimization offers a way to gain traffic without paying for each & every click if you were to use paid ads.

If you’re able to rank your site at the top of the search engine for your target keywords and queries, you’ll benefit from a stream of traffic that won’t have click costs associated with it.

If you’re ignoring SEO, your competitors are gaining this traffic, and I bet you don’t like giving money away to someone else? Most small businesses cannot ignore the importance of SEO. No matter what type of business you run, whether you’re a local business, sell products or services online, or are a global corporation, you need to be paying attention to your SEO strategy.

SEO is the process of optimising your website to rank higher on search engines. But how does Search Engine Optimisation work?

Google uses over 200 ranking factors, & these allow the search engine’s algorithms to rank a website based on the relevance & authority of its content.

For more insight into the search engine algorithm, we turned to some of Google’s patents. SEO experts often look at patents to test SEO theories and prepare for potential algorithm updates, especially since Google isn’t transparent about its ranking process.

It’s important to note, however, that not all patents are useful or relevant. Google claims thousands of patents a year, including some which are not in use and some will never be. You shouldn’t turn to patents as the end-all-be-all of your SEO strategy. Instead, use them to test your theories and create a more assertive, more effective approach to ranking your content.

We know Google’s job is to provide the most relevant results back to the user. But Google doesn’t just care about delivering the most pertinent information — Google also wants to give the correct information.

There is a lot of philosophy, core values, and beliefs behind the scenes of the Google search engine, including “happiness, health, or wealth”, which frankly we don’t have enough room on this page to explain. However, Google is getting smarter and wants to be as specific as possible that they recommend sites with high levels of expertise, authority, trustworthiness and trust. It doesn’t want to disappoint you and provide low-quality content that can be detrimental to a searcher.

I like to explain it is Google, and the internet is a giant library full of books. Your website might be just one book on a busy shelf, or you might have multiple books on multiple shelves all linked together.

The Google machine indexes every new book, page and change. A typical book has a title, index, chapters, introductions, structure, categories and subcategories, documentation style like H1, H2, H3, fonts, style types like bold and italic, bullet points and numbered lists, tables, images and video, authors. And as with online documents, you have metadata.

The Google bot (index crawler – web spider) follows the various hyperlinks from one book to another, from one page to the next, and systematically understands and organises it.

When the user searches, it’s like walking into that giant library and being presented with the top 10 or top 20 links to pages that are the most relevant to that user search. Local SEO also includes prominence, relevance, and prominence when searching.

How does SEO work? Well, it’s about making sure your book and your pages, your words, images, and video, your links are all highly relevant and provide the best answers to the user’s search query.

Suppose you follow the core guidelines of SEO best practises, then in time, and your content will be ranked accordingly. You can focus on improving that content to boost its ranking position in Google.

This is a good question, and the correct answer would be which either SEO or PPC method delivers the results the business aims to achieve. This might be based on a return on investment. From a strategic perspective, PPC is quick and can return results pretty much instantly, unlike SEO work that can take months and months for rankings to improve. It also depends on the keyword you are targeting, both as a Cost-Per-Click is affordable and for SEO; the target keyword is a realistic target with a relatively low competition rate or a big enough budget long-term commitment. We recommend you use both strategies to achieve the best results for the business.

Use Google Analytics, Google Search Console and Google Keyword Planner to analyse your current traffic and spot gaps where SEO or PPC could help increase traffic and conversations.

On-Page SEO is the site optimisation work you would do with the actual page, like the site content, the title tag and meta description. H tag optimisation, internal linking from one page to another, image optimisation, and generally optimising your page based on data from search results to help ensure it improves to meet the search intent of the content it provides.

Take this page, for example, our “SEO for Small Business UK” is the target keyword, and the page is all about small business SEO services.

Part of our SEO process is to understand the user intent for that keyword query, and where in the customer journey map is the page. For “SEO for Small Business UK”, the intent is ‘Commercial’, meaning the user wants to investigate brands or services.

Other keyword intents include ‘Informational’, meaning the user wants to find an answer to a specific question. Navigational, which means the user wants to find a specific page or site. Finally ‘Transactional’, which means the user wants to complete an action (conversion).

Compared to the top 49 results in Google UK, we know that after conducting an internal page SEO audit, we needed to add 1136-2472 words in paragraphs, hence this new FAQ section. Also, we need to add more backlinks compared to the other sites. We have matched over 70% of the most common words and phrases of the other competitors. This is called keyword density, or other tools that will call it a Keyword Gap Analysis.

Imagine having 49 books, and every book has a page about SEO services. How many words are on that page, and how many of those words and phrases are common with the other 49 pages. How many elements make up the page? How quickly did that page load? If you can match your competitors, you’re going to make it harder for Google to choose whose page is the best. So Google then looks at all the other ranking factors, including on-page SEO, Off-Page SEO service and technical SEO service, to understand which one is better. Therefore, you can close the gap on your competitors or even outrank them, because you just created and improved your page with proven SEO.

Off-page SEO can involve Link Building, Content Marketing strategy, Social Media channels, Podcasts, Guest Posting, Reviews, and much more.

Technical SEO involves aspects including site core web values, representing a small set of core metrics that indicate whether you’re delivering a fast and (what Google calls) a delightful experience to your visitors across desktop and mobile devices.

Focus first on these SEO impactful metrics before undertaking deeper optimisations. These include the Largest Contentful Paint, Total Blocking Time, Cumulative Layout Shift, plus Speed Index, Time to Interactive, First Content Paint and much more. Basically, this is how the web server, web design, website and user web-browser work together. Other SEO key factors include structured data, Canonicalization, XML Sitemaps, Hrflang and much more.

Working with an SEO company like Dynamics Tech, which understands technical SEO and knows how to make these changes to improve your technical SEO, will also improve your rankings.

Available schema types can include Articles, Books, Courses, Events, Job Postings, Music, People, Recipes, Restaurants, Services, Software, and Videos.

Other schemas for a website can include custom markup, Organisation, Site Navigation, and Local Business information.

Within each one, you can include various data values to help a search engine understand the content and the business better.

Examples – Location, Name, Address and Phone (NAP address), Geo coordinates, cost of service, currency type, opening hours, website breadcrumbs, site navigation, and much more.