Shopify SEO Agency

SEO stands for Search Engine Optimisation. SEO is the practice of ranking a website on search engines to increase its content online visibility when users search relevant keywords and queries.

As you improve your site with various keywords, images, videos, and technical improvements. Then add more relevant web pages and topics, plus develop your supporting business entities (social media profiles, citations, backlinks, inbound links, GMB, brand awareness, trust, authority). You’ll see an increase in organic traffic the site receives. Organic search traffic is a term used to describe visitors from the search engines’ natural listings rather than paid ads.

Therefore, SEO is the work done to optimise the website, the content strategy and supporting entities to improve the site’s ranking capabilities to be found in the desired search type and with the right query.

Speak to our Shopify SEO experts if you have more questions.

Need help with traffic and online sales? Contact us and chat with our SEO specialist. 01530 440354

If you want organic traffic to your Shopify store, then yes. Unless you already have a strong customer database that can support sales.

Alternatively, you can run ads and afford to continue running PPC campaigns, or have a decent social media pipeline of buyers and influencers.

However, if your Shopify store needs to grow and find new customers, you may have a blog. Still, it’s not optimised to gain new organic traffic. It’s best to adopt SEO strategies and tactics to acquire new organic traffic for your store, which can turn into new customers, new social media fans, or help build your marketing database.

Search engine optimization offers a way to gain traffic without paying for each click if you use paid ads.

Suppose you’re able to rank your store at the top of the search engine for your target keywords and queries. In that case, you’ll benefit from a stream of organic traffic that won’t have click costs associated with it. In time, this can lower the cost per sale and increase your profit margins.

If you’re ignoring SEO, your competitors are gaining this traffic, and I bet you don’t enjoy giving money away to someone else? Most eCommerce business owners cannot ignore the importance of SEO.

No matter what type of business you run, whether you’re selling products or services online or are a global corporation, you need to pay attention to your SEO strategy.

Let our Shopify SEO experts give your site a once over with a free SEO audit. If search engines are not displaying your products at the end of the day, then SEO PPC will help increase traffic and sales.

Yes, it will, as long as you have an SEO strategy in place to optimise your blog posts. Otherwise, you could write a blog for no reason without gaining the results from your hard work.

For your blog to help your Shopify store grow, we first recommend conducting customer research and developing your target persona. This is classic content marketing. There is no point in writing unless you know whom you are writing for. This work takes time to develop and needs to be reviewed as you gather more data.

The second part is to do your keyword research and competitor research. It helps if you have keyword research tools that can help you because it takes time, and it is not as simple as you might expect.

You can create keyword content maps and topic clusters.

Then you assign each keyword with its search query intent – is it informational, navigational, transactional, or commercial?

Draw up a list of keywords that your target customers and the audience would use to find your store, products, category pages, services, and niche.

Some store owners do a fantastic job with their blog and provide actual value to grow their business. In contrast, many more online stores cannot grasp the core benefit of having a blog and not optimising their posts.

For example, we built a Shopify store for a vegan cheese company. This is a relatively new niche with few competitors. Yet, we found some great keywords with low competition during our keyword research.

Besides optimising every product, store sales and category page, we have built two blogs.

The first blog focused on vegan recipes so people could be inspired. Not only did we create vegan recipes that included the cheese we sold, but we also targeted high-traffic keywords that over time would yield high organic traffic.

The second blog we created for this store was more topic-focused covering, vegan issues and other people’s recipes.

With a proper SEO strategy, they can drive sales to the site.

Your blog’s focus isn’t always helping you sell your products but inspiring and delighting new and existing customers.

You should build your brand, company voice, authority, and trustworthiness for Google.

This will help build your email marketing list, communicate with your customers about sales offers and more interesting blogs.

Plus, if you choose suitable topics, you can cover much content on the subject, which means endless possibilities. By doing so, you will add more and more keywords to Google and Bing to the index. Therefore, you will gain more traffic from Google, Bing, and Yahoo, covering more keywords that will help you outrank the competition.

Blogging takes time; it is a long-term investment, but if you are serious about your eCommerce store, sell your products and services. If you have researched your niche, so you know what the end game possibilities are in sales, organic traffic and profit, blogging with SEO in mind is necessary.

Contact us for blogging and Shopify SEO strategy and consultancy 01530 440354.

That’s a good question. The correct answer would be either SEO or PPC method, as long as they deliver the business’s results.

For a Shopify store that uses ads, your metric will be ROAS – ROAS stands for a return on ad spend. This marketing metric measures the amount of revenue your business earns for each pound/dollar it spends on advertising. ROAS is practically the same as other metrics you’re probably familiar with for all intents and purposes: return on investment or ROI.

From a strategic perspective, PPC is quick and can return results instantly, as it can drive traffic directly to your product pages, unlike SEO work that can take months and months for rankings to improve.

It also depends on the keywords you are targeting. Cost-Per-Click is affordable. For SEO, the target keyword is a realistic target with a low competition rate or a big enough budget long-term commitment.

Current statistics show that conversation rates from SEO are higher than the conversion rate from PCC.

Average eCommerce conversion rates range from 3% to 4%, with 43% of eCommerce traffic coming from organic Google searches. This means it’s still essential to build your eCommerce site with SEO in mind.

For proper growth, we recommend you use both strategies to achieve the best results for the business.

To get started with improving traffic and sales, with either PPC, please speak to our Shopify PPC team. For all search optimisations, please let us know and call our next-level eCommerce SEO team.

The Shopify App Store provides SEO apps you can install yourself and get basic on-page SEO and off-page SEO work done.

There isn’t one app for Shopify that can be considered the best SEO app. However, there are many apps you can trial like:

• SEO Manager
• Automatic SEO Optimizer
• Ultra SEO, Smart SEO
• ReloadSEO, SEOMetrks Marketing Tools
• SEO Optimizer
• JSON-LD for SEO
• SEO Expert Pro
• SEO King
• Bulk Image Edit – Image SEO
• AVADA SEO Image Optimizer
• SEO Products Optimizer
• AMP by Shop Sheriff
• SEO Assistant by Buymaxx.

Most of these apps are costly, ranging from £14/$20-£42/$60 a month.

It is important to know your site needs and whether you have any SEO knowledge or professional tools. Those with more SEO skills might benefit from more technical apps or use their knowledge.

Yet. You won’t need any SEO apps for Shopify if you hire a Shopify SEO company to do the work.

These apps are still restricted in terms of SEO.

It is wise to consider apps for Metadata editing in bulk. Having an app to help you edit metadata and Alt Tags helps.

We would also recommend using an Image Optimiser to compress the image files and improve the on-page speed.

However, please don’t rely entirely on these apps because it is wise to optimise your images before importing them into Shopify. This will give you the best result.

Call and speak to our Shopify SEO experts about your eCommerce SEO concerns today.

Well, SEO for Shopify is not hugely different from SEO for other websites. However, as an e-Commerce platform, Shopify does a few technical snags with SEO.

If it’s a live store with products, start with an audit.

Once you have done the audit, you can fix any issues.

The second stage would be to review your traffic & sales reports to understand what’s working, why, and maybe why not? You may or may not already have a Google Analytics or Google Search Console setup. Still, it’s recommended to use SEO tools like SEMrush, Arefs, Screaming Frog for your keyword research, competitor research, and some technical audits.

With the new data, you can analyse how the store works, learn more about the customers, and find the store. Look at your competitors and understand what works for them and what opportunities they might offer.

Focus on improving your blog. This can improve the rankings and Domain Authority of the site. This would include focusing on the content, making it better for SEO, and adding more content. Work out a backlink profile plan and acquire new backlinks to quickly improve the site’s authority. This will help speed up SEO work on individual product pages.

More often than not, it’s impossible to write enough content for product pages. A product page of 200-300 words will not rank well for Google unless supported with backlinks and internal links that drive traffic from the blog to the product page. One trick is to add accordions, which are drop-down boxes whereby you can hide content without being taken over the product page. Again, more often than not, these features are not present within either the free Shopify theme or on a few Premium themes. This work requires a Shopify developer to add drop-down boxes to add more content to rank the product pages.

Ensure your store is trustworthy and secure is crucial for your search visibility. Through several elements, including SSL certificates, social proofs, and affiliated associations or memberships, ideal customers & search engines can feel more comfortable that your Shopify store is secure.

Great content can be promoted through other external websites, increasing your credibility and authority in search engines and shoppers’ eyes. The higher the quality and relevant links you can achieve, the more reputable you will be.

Both shoppers and search engines love to see great content, whether articles and blogs, product descriptions, reviews, images or videos. Our SEO agency will develop content strategies to follow specific keywords to uncover all possibilities.

As search engines become more sophisticated in assessing websites, improving the shopping experience and increasing conversion rates are critical components of our SEO strategies. The longer you keep customers on your store browsing products, the more positive the effects will reap.

With our SEO team and expert-driven SEO for Shopify websites, we can support your business to move to the stage of your eCommerce growth.

Let’s get our SEO agency working and generating results. Call 01530 440354.