Gain social media growth, opportunities to create conversations with targeted customers, and proactively manage your brand’s online reputation.
As a small business technology & digital marketing agency, we can act as your outsourced digital marketing team or complement your internal teams. We’ve invested in the latest business social media services, including training, social media management tools and reporting, to give clients the best opportunity to grow their brand and gain the edge of communication, reputation & gaining new customers.
Create opportunities to start a conversation
We use social media management to engage with your target audience, from simply acknowledging a specific user to asking questions to contests… Social media can be an effective way to create a conversation with consumers.
Build your reputation
Let us build an audience that overlaps your interests, products, and services, and develops your reputation as an insightful small business organisation.
Increase sales drastically
Our social media marketing agency can help you improve sales drastically. Whether you are a B2B or B2C business, we can help you capitalise on social media advocacy, content creation, and paid social media ads to build a foundation that starts a conversation and curiosity that leads to sales.
Why does social media marketing for small businesses matter?
If you want to improve your business success chances, then effective social media campaigns and strategies matter. Here’s why:
Engage your audience
The Pareto principle, or the 80:20 rule for social media, suggests that 80% of your social media content should aim to engage (inform, inspire, educate, or entertain) your audience, while 20% of the content can be promotional information.
Wide reach
90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. Those users spend an average of 3 hours per day on social networks & messaging.
Recommendations
71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to their family and friends.
Mobile users' matter
91% of all social media users' access social channels via mobile devices, and 54% use social media to research products.
The importance of social media
Interacting with consumers on social media is an important digital marketing strategy for marketing budget-conscious small businesses. Using social media marketing services helps companies build brand awareness, increase your customer base, and connect directly & quickly with current customers.
Awareness of your brand
Gain more customers
Fast Engagement
Awareness of your brand
Brand awareness via social media enables audience engagement through conversations, visuals, video, retargeting, email marketing services and ads. Helps promote content, product info and news. People can socially share your information for greater reach.
Gain more customers
Use social media to seek out people who like what you do, and include social media as part of your sales process to gain leads, referrals, and improve SEO (search engine optimization) for more traffic to lead to new customers.
Fast Engagement
Communication on social media is instantaneous. Get your messages out quickly and engage with customers directly, whatever social networking sites they might be. Use Twitter, Facebook, Instagram, Pinterest, Tok-Tok, Snapchat.
Want a Social Media Audit or Quote for Work?
Let us give you a quote for our social media marketing services and provide an audit of your social media account profiles.
Our core social media marketing services for small businesses
Social media is just another marketing channel you can use to have a conversation with your potential customers. Whether that’s providing help & advice that will improve your customers’ lives, or using social media as a tool for customer service, every small business should use social media to start a conversation.
Social Media Audit, Planning & Social Media Strategy
We run an audit of your social media accounts and profiles. Only then can you determine the issues and where they need to be. The strategies we choose are determent based on the Audit, Research and Competitive Analysis. We’ll create a social content calendar that engages with your audience. We can then provide our social media marketing services packages, social media marketing services pricing, and social influencer marketing.
Research & Competitor Analysis
Our social media research work will include understanding your brand, business goals and marketing goals, business objectives, social media goals and expectations, and current digital marketing plans. From the audit, we can determine what works and what doesn’t. We’ll look at your local competitors’ strengths & weaknesses for opportunities and ideas, and see how you’re performing against them.
Content Creation & Implementation
Sit back and relax as we take care of all aspects of your social media. We’ll fully immerse ourselves in your brand, ensuring we have knowledge of your products and services, so we can respond to comments and questions made on your social media channels, escalate or involve you when we need to.
Posting Tools
& More
Get access to our social media platform that integrates with – LinkedIn, Twitter, Facebook, Instagram, Google My Business, Google Analytics, RSS feeds, Google Drive & Slack. Unlimited social media accounts, social media calendars, schedule social media posts using a weekly schedule, recycle posts using a drip schedule, or dynamically trigger posts based on the weather or trends. Respond directly to comments and mentions.
Daily Monitoring & Monthly Reporting
Aggregate your audience and social media post analytics for all your accounts in one easy-to-read report. Link to Google Analytics to understand how your social media efforts affect your web and content strategy. Get ROI Metrics and Historical Analytics. Track key social networking website metrics month over month, including: Likes Favorites Shares Retweets Clicks Replies social media followers, customer engagement rate, and determine if you’re attracting the right website visitors using our proprietary social traffic scoring. Get started.
Reputation Management & Social Media Advertising
Gain more customer reviews on Google, Facebook, sites like Yell, Yelp, or specific trade sites than before from current and past customers. We’ll help keep track of your online reputation, and alert you to new online reviews to swiftly respond and manage them correctly. We can create social ad campaigns on Facebook and Instagram with our social media marketing strategy services for small businesses if you opt for social media advertising.
New or not sure where to start?
If you don’t already have a social media business account for your business, or are unsure where to start, or need help with your current account, our Dynamics Tech team can help. We’re small business marketing specialists here to help you make the most of social media.
