PPC Management Services for Small Businesses

Pay-Per-Click (PPC) is an online marketing method that drives traffic, typically to a web page, by paying for an advertising channel like Google every time someone clicks on your ad.

There are different PPC Digital Marketing Ads, including PPC Search Display Advertising, Paid Search, PPC Social Media marketing Ads, Retargeting and Remarketing PPC advertising, PPC Video Ads, PPC Mobile Advertising, Native PPC Email Marketing, and PPC Audio Advertising.

PPC is an essential part of your marketing mix and is one of the best ways to expand your reach and quickly find new customers. Contact us to get started.

There are many PPC types, but some of the most common are those we generally work with and use for small business clients’ advertising campaigns.

Paid Search Advertising
It is the most commonly used method. These are textual ads that appear on top of your Google search results pages looking for something.

The ad appears above organic traffic results.

Display Advertising
You might remember browsing a website, and you see advertisements in certain places around the page? You can view them on news sites, old Web sites, information sites, and review Web sites.

You might also recall seeing an advert showing you an item/product or service of something you recently searched for and wondered how they knew that?

For instance, a pay per click display advertisement could look like this:

These are display ads on the Google Display network.

These websites work in partnership with Google by providing Google with blank ad space, like a street billboard.

These ads may be textual ads or banner ads. You only pay when the user clicks on your advert.

Social Media Advertising
I’m sure you’re aware of the ads you see on Facebook, Instagram, Twitter, and perhaps LinkedIn. You can also advertise on Tumblr, Reddit, Pinterest, plus Facebook.

These pay-per-click ads work like the Google Display Network, with a dedicated space in the social media field dedicated to display ads, except social media websites run them specifically rather than Google.

With social media advertisements, such as Facebook, you can create targeted audiences based on hundreds of customizable options, like age, gender and location.

Remarketing Advertising

This means that if a user recently visited your site, we may display advertisements for your site to that specific user. Better yet, we can display the exact product they were looking for.

Retargeting and remarketing pay per click ads generally works as part of an existing campaign to help pick up missed opportunities or be part of the sales funnel process. Not everyone is ready to buy for the first time.

Remarketing can nudge people along or reengage with them.

Probably, but not necessarily. Think of PPC advertising as any other form of advertising, television advertising, newspaper advertising, poster advertising, radio advertising: it is designed to showcase your company brand, product/service to a huge crowd.

However, PPC is much more targeted than that, since your billboard ads are not directly targeted at every person who walks past, yet they can be with PPC.

With PPC, you can do more selective targeting and attract much more qualified users.

To determine if PPC is relevant, ask if your small business is interested in advertising for:

• More exposure
• Increase sales
• Generate lead enquires

If the answer is yes, you need a PPC campaign.

You don’t have to spend the most to gain high returns, and your business is not too small. If the PPC campaign works, you can run ad campaigns on lower budgets.

PPC works with or without search engine optimisation (SEO). It would be best if you were doing both.

PPC campaigns are not as simple as setting up a few ads.

A successful PPC campaign requires detailed research, targeting, testing and continuous optimisation to achieve positive results that drive business growth.

A PPC digital marketing agency’s job is to achieve your advertising goals and generate an ROI for the client, so you pay for PPC services.

If you don’t have the training, experience, time resources and expensive 3^rd party solutions, the cost of PPC ads can quickly run away from you and squander your budget.

Here at Dynamics Tech, you will work with a dedicated account manager to oversee your ad campaigns and follow pay-per-click best practices to ensure our PPC strategy supports your ad spend.

To learn more about our PPC advertising and PPC services, contact us to speak to a sales representative or PPC account manager.

The truth is there is no silver bullet for the cost of PPC. Remember, PPC is an auction. So how much you pay depends on the supply and demand of the keywords. But there are ways! Being ultra-refined and targeted. It is worth understanding the average cost per click within your industry, so you know how much you expect to spend every time someone clicks on your ad.

We would expect a client to spend £10 a day on ad campaigns. Be prepared to spend £300 a minimum per month. This would exclude our PPC ad management fee of 15%-20% of your monthly budget, plus campaign setup fees, and if required landing page fees. Most clients we work with spend £600+ per month on PPC with us.

The UK average cost-per-click of Google Ads, on the Search Network, is between £0.66 and £1.32. Rather than focusing on how much you think PPC should cost, focus on the experience and quality of a UK PPC agency you work with. There you get the best price-performance ratio. Be careful when you choose the cheapest UK PPC agency to offer! Many PPC agencies focus on being cheap, which often means they rely on set-and-forget campaigns that don’t get the best results for their marketing spend for the client. That’s not us. Our focus is on honest, direct PPC campaigns that get the best out of every pound and help your small company grow.

Like all our digital marketing services, it’s a partnership. We need you as much as you need us. Let’s work together!

A PPC campaign can be challenging if you don’t have experience in paid search engine marketing.

The setup of a PPC campaign should be part of your company’s marketing strategy and align with your business goals. Working with a PPC management agency will enable you to see results, rather than worry about the technical elements that make up pay per click ad campaign work.

As a PPC agency, Dynamics Tech is a certified Google Partner from our years of experience with Google Ads (formally Google AdWords) management, having supplied our ad campaign management PPC services to other small businesses.

Our PPC management services will lower your cost per click, decrease ad costs and increase your online visibility.

Being a Google Partner means we are recognised for our search advertising abilities, including PPC best practises for creating, managing and optimising Google Ads search campaigns.

Smaller businesses have smaller budgets and limited ad spending, let alone afford costly agency PPC campaign tools that help lower costs, manage negative keywords and improve ad spend per paid search campaign.

Hence, hiring a PPC agency that knows how to manage small businesses, like Dynamics Tech, will help you gain the expertise of an expert digital marketing agency for your Google Ads and Bing Ads campaigns.

Call one of our PPC specialists today 01530 440354

Even small budgets can benefit from PPC. The use of PPC can be used to target visitors at all stages of the buying process. In order to begin, you might want to focus on the key words people use to find products. It is believed that the lower you are in the funnel, the higher your conversion rate should be.

You should determine the value of a customer to your business before you begin a PPC campaign, and how much you are willing to spend on acquiring that customer. To acquire a customer that is worth £100 to my business, I am prepared to spend £50 on acquiring the sale.

If you use a formula based on the conversion rate, it can be determined how much you can pay for leads since no business can convert every lead.

As an example, if one in ten leads ends up becoming a paying customer, you will be paying £3 for every lead.

PPC combined with analytics is a powerful marketing tool for entrepreneurs, which can be explained by this simple formula.

As social media grew, PPC advertising became synonymous with Paid Social Advertising, leading to the term “Social PPC.” Social PPC differs significantly from traditional PPC in terms of ad formats, targeting, and delivery.

Paid advertising allows you to reach a defined audience and use your content to elevate your brand with specific targeting and generate more qualified leads. But don’t overlook organic search marketing. Organic strategy is at the heart of any successful paid advertising campaign.