You may have heard that digital marketing agencies are only for big companies with large budgets.
But that’s not actually true!
Many digital marketing agencies will work with small or micro businesses to tailor their digital marketing services to fit smaller budgets.
This blog post will dispel the myth that digital marketing firms only help giant corporations.
- What is a digital marketing agency?
- Why would I need a digital marketing agency?
- How much do digital marketing agencies cost?
- What are the benefits of working with a digital marketing agency?
- How does a digital marketing agency differ from a traditional marketing agency?
- 7 reasons your small business needs digital advertising today
What is a digital marketing agency?
Digital marketing agencies help companies improve their online presence. This could include search engine optimisation (SEO), social media marketing, email marketing, content marketing services, UI design and more.
We, and many other digital marketing agencies, also do website design and web development services. Basically, if marketing your business online, a digital marketing agency can help!
Why would I need a digital marketing agency?
You might require the help of a digital marketing agency for many reasons. Maybe you don’t have the time or workforce to do it yourself. Perhaps you don’t know where to start. This is pretty typical of smaller businesses.
Maybe you’ve tried doing it yourself, but you’re just not seeing the results you want or getting lost in all the technical jargon.
Whatever the reason, using a digital marketing agency can help you take your business to the next level and support your business goals.
How much do digital marketing agencies cost?
There’s a misconception that full service digital marketing agencies are only for big companies. A digital marketing agency will vary depending on the size of your business, your budget, location, project size, and the services you need.
Many digital marketing companies offer free consultations, so you can get an idea of what they would charge to work with you.
You may also negotiate a lower rate if you commit to a long-term contract.
What are the benefits of working with a digital marketing agency?
One of the most significant benefits of working with a digital marketing agency is increased visibility.
Typically, small businesses don’t have the time or resources to devote to marketing efforts, so their online visibility suffers.
With the help of a digital agency, you can increase your online visibility by developing targeted online advertising campaigns that meet your business ambitions.
Another benefit of working with a digital marketing agency is the improved Return on Investment (ROI).
Many small business owners try to handle digital marketing, but quickly become overwhelmed and give up when they don’t have results immediately.
Good digital marketing agencies have experienced professionals who know how to get results. They can also track your results and adjust your marketing campaigns accordingly, so that you always see a positive return on your investment. If you don’t see outcomes, find a new agency.
Cost-Effective Marketing Solutions
Finally, working with a digital marketing agency is cost-effective.
Many small business owners assume they can’t afford to work with an agency, but that’s not necessarily true.
A good digital agency can tailor its services to fit your budget and needs.
Plus, the increased visibility and improved return you’ll see from working with an agency will more than make up for the cost of their services.
Most digital marketing agencies have access to expensive marketing tools and stay up to date with the latest trends, marketing strategies and staff training. This simply doesn’t happen within a small business.
How does a digital marketing agency differ from a traditional marketing agency?
A digital marketing agency is different from traditional agencies because they operate with a wider range of clients, including small businesses.
It also provides more ways to advertise than its traditional counterparts. Not all of these services are available to all companies, especially smaller ones.
Advertising is crucial for businesses, as it helps attract new customers and turns leads into paying consumers.
In the past, advertising your products and services was done via TV, radio, newspapers, pamphlets, flyers, as well as cold calling.
As technology evolved, digital options emerged, and traditional advertising was no longer the king.
While many larger and corporate businesses employ their own in-house marketing teams, hiring digital marketing agencies for specific campaigns or for their area of expertise, many smaller companies believe they are too small to hire an outside agency. Many can’t afford their own in-house marketing team.
Well, that’s not the case.
Digital advertising takes advantage of social media marketing, search engine marketing, display ads, video ads, and more to make your business known in the online world. With the right strategies, you can use them to grow your company effectively.
Many smaller businesses still do not take advantage of digital advertising channels, because they don’t realise how their small business can benefit from it or know where to start.
7 reasons your small business needs digital advertising today
1. It can help you go viral
If you want your small business brand to go viral, the internet is the easiest way. Take advantage of this marketing strategy by posting engaging and relevant content online.
Develop interesting posts by conducting market research to determine what kind of content your audience wants to see from you, and ensure that your photos, articles, videos, and more reflect your brand personality.
If you have a product you’re trying to sell, social media like TikTok or Instagram is a great way to get your product seen by…millions. Seriously, apps like TikTok can help your brand and merchandise go viral.
2. It is inexpensive and effective
Your limited budget may constrict you as a small business owner. Traditional advertising may be too expensive. For instance, local television stations charge thousands for a 30-second commercial, while print advertising ranges from £250 to £50,000.
Options like these can hinder you from spreading brand awareness locally or internationally, unless you have lots of funds to spend.
The good news is that digital marketing is cost-effective and works fast, especially for smaller companies that cannot afford the cost of print ads or television commercials. It will also help you get noticed among the other large companies in your industry that spend tonnes of money every month to advertise on these platforms. You can still promote your brand effectively with digital advertising. The various strategies available now can help you meet your business goals without burning a hole in your pocket, like search engine marketing such as Google Ads, Microsoft Ads, eCommerce like Amazon Ads, or social media marketing like Facebook Ads, LinkedIn Ads, Instagram Ads, or influencer advertising.
3. It expands your reach
Social media apps and websites have millions of users. With the right platform and digital strategy, you can target audiences and attract more people, especially when your target market is millennials.
Since so many people use social media, you wouldn’t want to miss the opportunity to capture their attention by putting up social media ads.
Aside from helping you expand your reach. It allows you to target your ads to specific audiences according to their demographics, behaviours, lifestyles, interests, and connections.
It’s pretty spooky, but also amazing what you can target with Facebook and how granular you can customise your campaigns.
At the end of the day, with the correct campaign setup, the right audience can see your ads at the right moment, increasing your chances of making a sale.
What’s not to love about that?
4. It’s easily accessible
One reason small businesses may not want to waste money on digital advertising is that it can be challenging to set up and maintain an effective channel. This is no longer true.
Digital ad services like Facebook, Google and YouTube have made it easy to set up a profile and run ads. You can even use an online marketing company like ours, which will help you manage your digital ad campaigns until you become comfortable using the digital channels on your own.
5. Your customers are online
Let’s face it. The internet has changed the way we live our lives and do business.
People look up information online, buy products through their computers, tablets and phones, and interact with their friends on social networks.
If you want to reach your customers, it makes sense that you advertise online, so they will see your ads while browsing the web or posting on their favourite social media sites.
6. Social media is for everyone
You should consider digital marketing if you can’t afford print ads and TV commercials like the big companies.
For example, myriad social media channels exist, including Facebook, Instagram, YouTube, LinkedIn, TikTok, Pinterest and Twitter.
If you have a free business account with these platforms, you can use those sites to advertise your product or service and reach prospective customers.
7. It lets you gain access to data and insights
Regardless of your industry, information is essential for your small business. By placing an ad on the internet, you can access detailed information that can help you improve your ad campaigns and track your progress.
The greatest advantage of digital marketing over traditional marketing is access to data analytics and insights from your audience.
Digital advertising details who interacted with your ad, how much money you’re spending, and how much profit you’re generating. Best of all, you can see and use them immediately. This is a significant advantage that digital marketing holds over traditional advertising, which requires you to wait for weeks to get results!
Don’t let anyone tell you that working with a digital marketing agency is only for large companies! There are many agencies willing to work with small businesses and tailor their web services to fit your budget.
If you’re a small business owner and think working with a digital agency is out of reach. Think again, as that’s not the case! So don’t write off working with an agency until you’ve fully explored your options.
Consider working with a digital marketing agency today if you want to take your business to the next level.
Both traditional and digital advertising propel your small business forward and promote your products and services. However, only digital advertising lets you reap the benefits listed above—and then some!
As a digital marketing agency for small businesses in the UK, Dynamics Tech offers a wide range of services, each with a specific purpose. Our job is to combine services and focus on what you need now, develop strategies that will make a massive difference for SMEs, and work together to meet your business goals. Book a free consultation to learn how to help your business grow!